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RiceSelect™ Partners With Susan G. Komen For The Cure®

Texmati® Jars Debut Pink Lids & Labels Starting in September

PRLog - Aug. 5, 2011 - ALVIN, Texas -- ALVIN, TX (September,  2011) – RiceSelect™, the makers of well-known Texmati® rice was recently named a national partner of Susan G. Komen for the Cure® to help in the fight against breast cancer.
During the months of September, October and November, 2011 RiceSelect™ Texmati® white rice jars will begin appearing on store shelves debuting pink lids and labels. RiceSelect™ will also host several local promotional events featuring trial size Texmati® cartons donning new pink accents. During the three month period RiceSelect™ is committed to donate a minimum of $50,000 to Susan G. Komen for the Cure®.
“Wellness is an important part of our culture at RiceSelect™, and our products fit well into healthy lifestyles” said Deborah Locke, product manager. “Sadly it is difficult to find someone whose life has not been touched by breast cancer, directly or indirectly and RiceSelect™ is committed to joining Susan G. Komen for the Cure® in their efforts to increase awareness, education and research to help abolish breast cancer.”
RiceSelect™ is passionate about supporting this cause and proud to be associated with Susan G. Komen for the Cure®.
RiceSelect™ Texmati® and other products can be found nationwide in grocery retailers and online at www.riceselect.com.

About RiceSelect®
RiceSelect™ is a leading developer, producer, miller and marketer of specialty food products.  Texmati® is the first basmati-type rice to be successfully grown in America. RiceSelect’s other products include Jasmati®, Kasmati®, Arborio and Sushi, as well as, Royal Blends®, Couscous, Orzo and Texmati® Medleys. RiceSelect’s products can be purchased in more than 30,000 grocery stores in North America. For more information, please visit www.riceselect.com.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

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Location:Alvin - Texas - United States
Industry:Consumer, Food, Health
Tags:specialty rice, couscous, orzo, consumer products
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