Salon and Beauty Industry Vet Announces NEW, Web-Based Reality Series

Aug. 5, 2011 - PRLog -- NEW YORK – August 4, 2011 – Seasoned hair and beauty expert Stephen Marinaro introduces “In the Chair,” an online docu-series shedding a fresh perspective on the professional salon and beauty industry. Each week, Stephen will showcase an award-winning New York City or New Jersey salon providing service to a deserving client. From disastrous results in previous salons to unique and heartfelt stories of personal tragedy, Stephen will show them what it is to receive a true salon experience at top-level salons and spas. The series will comprise of 30-minute episodes airing weekly for 12 weeks per season. “In the Chair” premieres this October. For a sneak peak of the upcoming season, visit http://www.inthechair.tv

“In the Chair is a show that will reflect the Salon Industry in a positive light, helping to raise the bar for all aspects of service,” says Marinaro. Having personally trained and motivated countless stylists in hundreds of salons from Los Angeles to New York City, Stephen will show viewers what they should expect service-wise from their own salons.

Stephen Marinaro is a highly respected professional in the salon and beauty industry with over nineteen years as a top-level stylist and educator for beauty giants L’Oreal and Paul Mitchell. As a celebrity media correspondent he has covered The NYC International Beauty Show, Mercedes-Benz Fashion Week New York, and events for charities Livestrong, Locks of Love, and Project Ladybug.

On the red carpet, he has interviewed industry icons Ted Gibson, Nick Arrojo, Robert Cromeans, George Ortiz, and David Evangelista, and worked with celebrities Nikki Minaj, Russell Simmons, Michele Rodriguez, and Veronica Webb. Cast members of “The Real Housewives of New Jersey”, “The Real Housewives of New York City”, “Project Runway”, “Cake Boss”, “How Do I Look,” “Royal Pains,” “Jerseylicious,” and “Top Chef Masters” also top his list of celebrity affiliates.

In the series premiere of “In the Chair”, Stefanie, a client with serious salon anxiety due to bad service, gets back in the chair for a day of beauty. Avoidant of professional salons for nearly 6 years, Stephen helps her to overcome her fears at the esteemed Panico Salon & Spa in Ridgewood, NJ.

In The Chair” has recently partnered with Millennium by Harms Software, Inc., the industry leader in salon and spa computer software. Implemented in over 10,000 salons worldwide, Millennium’s software has received numerous awards including the “2011 Stylist Choice Award.” Stephen has previously worked with Millennium on events such as the “Be-Cause Charity Kick Off,” conducting red carpet interviews with industry celebrities and generating valuable press coverage. Along with Salonsearch.com, American Shave, Illumination PR, Popchips, and Marisa’s Ristorante, Millennium will serve as an official series sponsor.

Through sponsorship opportunities, “In The Chair” affords companies and brands a cost effective means of promotion to gain client awareness. Premium advertising space and sponsorship opportunities are still available.

For additional information, please contact: info@illuminationpr.com

“In The Chair” is a web-based reality series highlighting the salon and beauty industry, hosted by veteran professional and media correspondent Stephen Marinaro. The first season premieres October 2011 on http://www.inthechair.tv

MEDIA CONTACT:
Robyn Polay, (919) 843-1434
info@illuminationpr.com

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