Jamaica Hospitality Industry get “Own Voice” via Online Travel Agency
Montego Bay, August 3, 2011: BookJamaicaNow.com, a new Online Travel Agency (OTA) launched by the Jamaica-based Glamour Destination Management Company and Miami-based Regatta Travel Solutions, has received a resounding welcome from the Jamaica Hospitality and tourism industry.
The internet-based booking engine is being hailed as a comprehensive tool via which Jamaican companies, including hotels, villas, car rental agencies and attractions, can reach a wide audience of potential visitors who in turn, may book everything they need for their visit in Jamaica.
Jamaica’s Director of Tourism, John Lynch, has called the initiative “a significant achievement with enormous benefits for Jamaica’s tourism industry”. He congratulated Myrtle Dwyer, Glamour DMC’s Director of Sales, Marketing & Customer Relationship Management, on “the new partnership”
Evelyn Smith, President of the Jamaica Hotel & Tourist Association (JHTA) was also very upbeat about the launch of BookJamaicaNow.com which she said, “represents a significant marketing boost for JHTA members”.
Pointing to successes in other parts of the Caribbean, Ms. Dwyer said that BookJamaicaNOw.com is “ideally suited to destination Jamaica”. She noted that traditional OTAs typically demand a 25-30% commission from industry partners, while BookJamaicaNow.com asks only 18% and offers free registration to Jamaican companies.
Ashwin Kamlani, President of Regatta Travel Solutions, a newly formed company by Hotel Internet Help, said that the software was developed in an attempt to give Jamaican suppliers a more viable booking engine.
“We are proud to bring Regatta OTA Software to Jamaica; the country has so much to offer but so many suppliers in the destination have yet to find their full potential via the internet. Traditional OTAs and Tour Operators have dominated many destinations in the Caribbean for years and for the first time, Regatta provides these destinations with a voice of their own”, Mr. Kamlani declared.
The URL for BookJamaicaNow.com is expected to be announced on September 1st, 2011.
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Glamour DMC is based in Jamaica with offices in Cayman & Turks and Caicos Islands offering ground services, meeeting planning, meet & greet, cruise, air and tour operator receptive services, hotel reservations and concierge services with luxury vehicles.