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Follow on Google News | Compuware to Participate in Mobile Site Design Panel Discussion at eTail East Conference 2011Amir Rozenberg, Product Manager, Mobile Solutions for Compuware’s Application Performance Management (APM) business will participate at the conference
By: Compuware Organisations can’t simply translate their eCommerce sites to mobile and call it a day. The mobile shopping experience, offering less real estate and more reasons (distractions) Session Title: When: Thursday, August 11, 2011 Time: Where: eTail East Conference 2011, Sheraton Boston Hotel, Boston, MA What: • Leverage the lessons learned of early adopters; — Common mistakes to avoid in rolling out your mobile strategy. • Build the mobile site experience; — How important is it to create a similar user experience to your website vs. leveraging the new functionality such as touch screen and scrolling with an iPhone? • Uncover what should be on your mobile home page; • Engage the mobile consumer; and — Should mobile sites provide entertaining gimmicks or just be a functional site which gets the consumer to the product they want? • Evaluate the best mobile payment methods to support . Speaker: Compuware is a mobile shopping summit sponsor of the eTail East Conference 2011 and will be exhibiting, August 9-10 at booth #66. The Gomez platform is the industry’s leading solution for optimising the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Gomez provides a unified view across the entire application delivery chain, from a user’s browser or mobile device, across the Internet or a corporate WAN, in the cloud, to inside the data center, eliminating blind spots from the First Mile to the Last Mile. Follow us on: • http://twitter.com/ • http://twitter.com/ • http://www.youtube.com/ • http://www.facebook.com/ • http://application- • https:// Compuware Corporation Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world’s most important technologies perform at their best for leading organisations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com. End
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