INVISTA Launches CORDURA® Naturalle™ Fabric Collection

PRLog (Press Release) - Aug. 4, 2011 - WICHITA, Kan. – INVISTA’s CORDURA® brand fabrics, widely known for their long-lasting durability, are available in new ‘full dull’ nylon yarn constructions that look and feel more like natural fiber based fabrics, yet still incorporate the exceptional abrasion, tensile, and tear strengths the brand is popular for. The CORDURA® Naturalle™ fabric collection is ideally suited for a wide array of end-uses, including performance active wear, technical outerwear and shell weight fabrics, and ready-to-wear apparel. The new fabric line will be a key component of the CORDURA® brand ‘Apparel Collection’ debuting at the Outdoor Retailer Summer Market, Aug. 4 - 7, in Salt Lake City, Utah.

With more than 30 years of trusted, rugged performance from CORDURA® brand fabrics, the industry will find a comprehensive offering in the brand’s Apparel Collection, which includes a variety of nylon/cotton blends, performance knits, traditional wovens and ultralights, as well as the new CORDURA®Naturalle™ fabric assortment that provides a matte appearance similar to the look of cotton. CORDURA® Naturalle™ fabrics provide stylish durability without sacrificing functionality and performance. The CORDURA® Apparel Fabric Collection also features a wide selection of lightweight plain, rip-stop and dobby weaves, as well as circular, flat or warp knits.  The collection also showcases two and three layer laminated fabrics, double weaves,  and stretch wovens and knits combined with INVISTA's LYCRA® fiber, all available with or without specialty performance finishes.  

“When you say CORDURA® fabrics, you think durability and all the tough end-uses we are traditionally known for such as luggage, packs, and gear,” said Cindy McNaull, global CORDURA® brand and marketing director. “But now, the CORDURA® brand portfolio has a full line of fabrics for apparel. We’re excited to showcase ‘the softer side of durability’ and demonstrate with our wide variety of fabric offerings that you don’t have to sacrifice comfort for long-lasting performance.”

Ideally suited for inner layer, next-to-skin garments, such as t-shirts and baselayers, and for outer layer shells—such as jackets, trousers, jeans, and everything in between—the comprehensive CORDURA® Apparel Fabric Collection will offer customers a vast array of performance driven, versatile and trend-conscious styling options. All these options include the built-in durability of CORDURA® fabric to seamlessly transfer these products from day to night and from the trail to the dinner table.

Some potential end uses for CORDURA® Apparel Collection fabrics are as follow

Ready-to-Wear/Casual Wear
(Knit & woven fabrics)
Jeans
Trousers
T-shirts
Shorts

Outerwear/Performance Active Wear (Knit and Woven fabrics)
Jackets
Rainwear
Skiwear
T-Shirts
Baselayers
Hiking Pants
Wind Shirts
Shells

To be the first to experience the CORDURA® brand Apparel Collection, including the new CORDURA® Naturalle™ fabric launch, please visit the CORDURA® brand booth, #38213, at the upcoming Outdoor Retailer Summer Market. And don’t forget to help the CORDURA® brand team celebrate the ‘softer side of durability’ at their free industry lunch, also at the CORDUARA® brand booth on Friday, Aug. 6, 2011, from 11:30 to 1 PM CST. For more information about the line and other performance-oriented innovations from the brand, visit www.CORDURA.com.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.  Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit http://www.CORDURA.com.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit http://www.INVISTA.com.

# # #

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.