The Local Kids Network is bringing a unique way for kids to be a part of their community through doing video news, views, and reviews in their area. The Network which launched nationally in April, currently boast 20 sites such as: DCLocalKids.com, BostonLocalKids, LALocalKids and Orlando Local Kids, and should be to almost 30 cities nationwide when the 1st Internship starts in September.
“Multi-media advertising, word of mouth marketing, and social media aren’t new concepts,” says Tanya Eldert, Owner and Mompreneur of Kidrev Inc. “Most businesses recognize that these concepts aren’t the ‘wave of the future’ but the ‘now of marketing’. What I did with the Local Kids Network is create a place for kids to have say in their community and at the same time help businesses grow. With the internship I took it one step further. The kids will not only have a say, they will learn how to compete in today’s marketplace, and have the Local Kids site in their community to practice their skills. For example, the week they learn about nonprofit organizations, their assignment will be to contact and partner with a group in their community to see how Local Kids can help them promote a fundraiser or spread a message.”
One of the topics they will learn about is the use of social media in business and how communication has evolved. “Our approach is that social media is just a tool for starting a real relationship with a customer.” As a follow up interns will practice ways of creating authentic relationships with multi-media platforms. They will also learn about Internet safety and personal cyber footprints, using video media, how to work with local nonprofit and community groups, and press and publicity. Classes in businesses will also review differences between marketing, advertising and selling and how all of these businesses elements have changed in the last 10 years.
According to Eldert, “Our Local Kids Intern Program is one of the ways we can give back to the kids around the country. This internship will really be able to make a difference in their future. The only complaint I’ve heard so far is that adults want to take the classes. I think they recognize how much these skills are going to help the teens with college, jobs, and competing internationally.”
The Local Kids Network is also reaching out to other businesses to be a national sponsor for the internship program. “Right now we can only afford to take in 1 or 2 kids in each city for each 10 week semester. If there was a national sponsor that could help us with more electronic classroom space and staff to follow up, we could increase the number of online participants and have a few hundred kids a semester. Just think about the different we could make in the lives of our community!”
Kidrev Inc. is located in Virginia Beach, VA and is staffed by work-from-home Moms around the country, the company is launching approximately one new Local Kids site per week and is expected to hit 40 sites by 2012. Information about the locations and company can be found at http://www.USLocalKids.com.
Any teen 13 - 17 in the US can sign up at http://www.LocalKidsNetwork.com to get an Intern application. Parental permission is required to participate in the program.