Regardless of political persuasion, politics and social media are a natural fit. Until now, the best example of social media campaigning has been President Obama. He has a Facebook page with 22 million fans and an application called “Are You In?” that boasts 26,000 monthly active users. Using the CampRoots platform, however, a candidate can increase traffic on their Facebook pages. Ron Paul’s page has roughly 400,000 fans, but the Ron Paul 2012 application already has 18,000 monthly active users due to its clean look, engaging functions and user-friendly interface.
The purpose of Ron Paul 2012 is to increase people’s awareness of Ron Paul’s political platform via social media. President Obama has used social media effectively in his campaigning, and has set a precedent for the effectiveness of social media. By creating a Ron Paul application through the CampRoots, Endless Roots will continue to increase the visibility and traffic surrounding political figures. This can be done for any candidate by using the CampRoots platform (found at www.camproots.com)
Ron Paul 2012 is currently available at www.ronvolution.com. It is free of charge and is gaining popularity daily.
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Endless Roots is made up from top professionals in the social media industry. Most recently they created CampRoots, a platform to take grassroots campaigning to social media.