Mslgroup China Wins Three Global Stevie Awards In Social Media, Consumer Marketing&Public Affairs

Aug. 3, 2011 - PRLog -- Beijing, China – July 29, 2011 – MSLGROUP China agencies Eastwei MSL and MSL China have earned Distinguished Honoree medals in the global categories for Social Media for Singapore Tourism Board, Consumer Product Marketing for Kraft Foods and Public Affairs for the nation of South Africa, in the 2011 International Business Awards. MSLGROUP is Publicis Groupe’s flagship speciality communications, PR and events network and The International Business Awards is the only global, all-encompassing business awards program honouring great performances in business.

Nicknamed the Stevie® for the Greek word “crowned,” the awards will be presented to honorees at a gala event on Tuesday, 11 October in the Emirates Palace Hotel in Abu Dhabi, United Arab Emirates. Honorees were selected from more than 3,000 entries received from organizations and individuals in more than 40 nations.   Honorees were determined through two rounds of judging by close to 200 professionals worldwide.

Each of the three awards are demonstration of the increasing importance China plays in the global communications and business plans for corporations, organizations and governments around the world. For the Singapore Tourism Board, Eastwei MSL’s team supported its integrated "Yoursingapore" global campaign with innovative uses of social media to engage Chinese audiences. This helped to position Singapore Tourism as one of the most popular brands on China’s social media and directly contributed to tourism revenues.   For Kraft Foods, the Eastwei MSL China team helped to develop a strategic market entry approach for Pacific Whole Grain brand and redefine the category of whole grain to Chinese stakeholders and consumers, securing a global award in the consumer product marketing category.

For the nation of South Africa and its Brand South Africa campaign, MSL China helped develop and implement a multi-faced campaign leading up to and during the 2010 Shanghai World Expo to strengthen the South Africa nation brand, engage government and business leaders to drive new trade and industry agreements, and attract Chinese tourists. This work helped secure the Stevie Distinguished Honoree Public Affairs award in the PR Campaign of the Year category.

Glenn Osaki, President MSLGROUP Asia and Chair of the MSLGROUP Greater China Management Board remarked, “For our clients and teams, these three global award wins for campaigns taking place in China represent an impressive accomplishment and recognition of the innovative strategic communications work taking place in the market today. MSLGROUP Greater China is well-positioned to support all varieties of global brands, from corporations to organizations and nations, in this essential global market.”

Complete lists of honorees and other details are available at www.stevieawards.com/iba.  

About MSLGROUP Asia
For over 20 years, MSLGROUP Asia has counseled global, regional and local clients, helping them to establish, protect and expand their businesses in Asia. The largest PR and social media network in both Greater China and India, MSLGROUP Asia is headquartered in China and includes 30 owned offices and 1250 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional 125 Indian cities and a strong affiliate network of independent agencies across the region adds another 23 Asian cities to our reach. In the past two years, MSLGROUP Asia has been recognized with more than 40 awards, including MSL Japan’s 2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes Lions International Festival of Creativity and “PR Consultancy of the Year” for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and ICL MSL Taiwan from both international and local industry groups.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.stevieawards.com.