On 9/11/2010, 911Strong.Com founder and CEO, Aram Choe created what he believed was the "Model that all companies should follow."
"I wanted to create something that honored America's service men and women" Said Choe. Choe, who is a third generation public service man himself has always been a fitness enthusiast. While browsing the web himself for companies offering discounts to those who have sacrificed themselves in the service of others, he was astonished to discover that no one made these services available.
"I saw how a lot of these other companies used shady business practices to promote themselves. I felt like it was my duty to provide the services that no one else could and at the same time do it with morals, integrity and keeping in mind that whether I am wearing a badge or sitting behind a desk, I dedicated my life for the service of others."
With a solid business model, a refreshing approach to service, Choe has seen early success to his business that most 2nd and 3rd year business would envy. Choe says he really owes his success to his Faith, support of his family and peers in the business who hae mentored him.
We look for good things on the horizon for 911strong.com. What's next for Aram Choe?
[Chuckling} "Id like to end up on the cover of Inc. 500 magazine one day!"