Users can compare, configure and search for vehicles in Ann Arbor on the go
Ann Arbor, August 2, 2011 – One of two smart phone owners use their devices as a shopping tool. Now Ann Arbor residents can shop, research and configure a GMC vehicle via the GMC Showroom Mobile App whenever the urge strikes.
The free app allows shoppers to perform research activities such as exploring vehicle photos or videos, configuring a GMC vehicle to their specifications or reviewing competitive comparisons. Popular shopping tools like a locating a vehicle within local dealer inventories, including Mack Buick GMC is available, as well as the ability to request a quote, schedule a test drive or view current offers.
More than 100 million smart phones were sold globally in the first quarter of 2011 – an 85 percent year-over-year increase, according to the Gartner Mobile Marketing Watch. Smart phone sales are expected to grow 55 percent this year over last, and are predicted to nearly double by the end of 2015, according to analysis firm IDC.
“Our customers use smart phones in their everyday lives, including when making purchasing decisions,” said Sarah Woolson of Mack Buick GMC. “We are excited that GMC is offering a convenient way for us to engage with potential buyers through the GMC Showroom Mobile App.”
According to a survey conducted by Chadwick Martin Bailey and iModerate Research Technologies, more than 50 percent of consumers polled said they use their smart phones to assist them with shopping.
The GMC Showroom App is available from the Apple® App Store and scheduled for release on the Android Market by the end of July. It is designed to be compatible with the iPhone® ions 3.1 or better, and any Android phone 1.6 OS or better (excluding Honeycomb). Additional details about device compatibility can be found inside the user’s guide, along with step-by-step instructions for downloading, installing and operating the app’s features.
About Mack Buick GMC
Mack Buick GMC is located at 500 Auto Mall Dr, off Jackson Rd between Wagner Rd and Zeeb Rd, in Ann Arbor. Jim Bradley Buick GMC and Saturn of Ann Arbor merged to form Mack Buick GMC.
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain smaller SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the Yukon, Yukon Denali SUVs and the Sierra pickup. The new Sierra Heavy Duty pickups are the most capable and powerful trucks in the market. Details on all GMC models are available at www.gmc.com, on Twitter at @thisisgmc or at http://www.facebook.com/
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Mack Buick GMC is located in Ann Arbor, Michigan. We offer new Buicks and GMCs as well as Certified GM vehicles. Our service department is also certified to service Saturn and Pontiac vehicles. "A Tradition of Excellence"