Live Hatch Chile Roasting at Ralphs

Aug. 2, 2011 - PRLog -- It's Hatch Chile Season at Ralphs!
Live roasting events scheduled for authentic New Mexico chiles.
LOS ALAMITOS, CA (August 2011) -- What’s a Hatch Chile? These long green chiles are
exclusively grown in the Mesilla Valley near Hatch, New Mexico. Their robust, spicy
flavor makes them a beloved pepper for chile fans, who go nuts for the zesty aroma as
they are roasted over an open flame. Because of the Hatch Chile’s limited season -- late
summer/early fall – pepper aficionados all over the country flock to New Mexico’s
famous Hatch Chile Festival each year over Labor Day weekend. Luckily, Los Angeles
and Orange County residents can get their Hatch Chile fix at a local Ralphs supermarket.
This month, Frieda’s Specialty Produce, Orange County-based distributor of exotic fruits
and gourmet vegetables, is supplying select Ralphs Grocery stores with loads of the
authentic extra hot Hatch variety. And for three Saturdays in August, Ralphs is holding
live Hatch Chile roasting events at 6 stores in Orange and Los Angeles Counties.
Buy a 10 lb. or 30 lb. sack of fresh Hatch Chiles at Ralphs and have them tumble
roasted outside the store in a flash. Then head to your kitchen to get Hatch happy with
salsas, chile rellenos, enchiladas, chili and more. You can also freeze the roasted chiles
to extend your Hatch happiness throughout the winter.
Ralphs Hatch Roasting Event Schedule:
10 a.m. – 4 p.m. (or until supplies run out!)
Saturday, Aug. 13
Ralphs - Costa Mesa, 380 E. 17th St. (949) 645-8283
Ralphs Fresh Fare - La Canada, 521 W. Foothill Blvd. (818) 790-0584
Saturday, Aug. 20
Ralphs Fresh Fare - Los Angeles, 11727 Olympic Blvd., (310) 473-5238
Ralphs - Huntington Beach, 5241 Warner Ave. (714) 377-0024
Saturday, Aug. 27
Ralphs Fresh Fare - Tustin, 13321 Jamboree Rd. (714) 544-0491
Ralphs - Pasadena, 3601 E. Foothill Blvd. Pasadena (626) 351-6572
10 lb. boxes and 30 lb. sacks available (roasting included)
Extra Hot Hatch Green Chile variety
Meet the Frieda’s Street Team at the events for more info and coupons!
Visit www.friedas.com/Hatch for at-home chile roasting and handling tips, recipes and
more.

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Frieda's is a specialty fruits and vegetables distributor located in Southern California. We specialize in interesting and unique products such as Cherimoyas, Donut® Peaches, Sugar Snap Peas and Habanero Peppers.