Simply Eight® Launches Product Line Appealing to Consumers Wanting Foods with Simple Ingredients

Aug. 2, 2011 - PRLog -- Kalamazoo, Mich. – August 2, 2011 – Simply Eight® announced today the launch of its new breakfast and snack food line in D&W Fresh Markets and VG’s Grocery stores owned and operated by Michigan-based Spartan Stores. The new line of chewy granola bars and cookies contain just eight or fewer all-natural ingredients.

The new food is part of Simply Eight®’s ongoing commitment to provide great tasting breakfast and snack food products free of artificial preservatives, artificial flavors, artificial colors, hydrogenated oils, High Fructose Corn Syrup (HFCS) and Genetically Modified Organisms (GMOs).  All their products also contain zero grams of Trans Fats.

“Consumers are getting back to nature with simple, less processed packaged foods. Simply Eight® is responding to consumers turning back to times when food was made at home with simple pantry ingredients that we know and trust,” said Simply Eight® Founder Ernie Pang.

Simply Eight® is starting its product line with four great tasting breakfast and snack food products. They are Real Chocolate Chip Chewy Granola Bars, Real Peanut Butter Chocolate Chip Chewy Granola Bars, Real Chocolate Chip Cookies, and Real Peanut Butter Chocolate Chip Cookies.

Each of these products contains only eight or fewer of the following ingredients: whole wheat flour, whole oats, brown sugar, honey, rice crisps, chocolate chips, canola oil, vanilla extract, peanut butter, vegetable shortening, baking powder, eggs, baking powder, and salt.

To align with food regulations, the company is required to use sub-ingredients in the nutrition label, as in the case with a kitchen pantry favorite like chocolate chips. However, Simply Eight® ensures those sub-ingredients are familiar and can be pronounced.  Each product’s overall ingredient list has been carefully designed to be minimally processed while maintaining great taste.

Starting in August 2011, consumers can find the Simply Eight® products in select Michigan-based Spartan Stores - specifically VG’s Grocery and D&W Fresh Markets stores in Brighton, Burton, Caro, Clio, Davison, Fenton, Genesee, Howell, Marine City, New Baltimore, North Fenton, Owosso, Pontiac, Shelby Township, Sterling Heights, Waterford and West Flint.

For more product information and blogs on simple foods/ingredients related topics, please visit the Simply Eight® website at www.simplyeight.com.

About Simply Eight®
Simply Eight® is based in Kalamazoo, near Michigan’s rich agriculture and food innovation industries. Simply Eight® Founder Ernie Pang and his team created Simply Eight® with a philosophy of providing minimally processed packaged foods for consumers who want simplicity and familiar kitchen pantry ingredients. The product line has started with four kinds of breakfast and snack food products. Each food product contains just eight ingredients or fewer.  For more information, visit www.simplyeight.com or www.facebook.com/simplyeight.