Hendrick Chevrolet Cadillac is working to build customer confidence by interacting with customers and fans over their medium of choice – social networking. Taillight Tuesday provides them the unique opportunity to do just that; interact with customers in a fun, exciting manner.
“We don’t necessarily care if our Facebook promotions sell customers on a car with us right then and there, we just want them to know that we’re here and if they decide to come by to see what we have to offer, our door is always open” said Brian Babcock, social media director and part of the business development center at Hendrick Chevrolet Cadillac.
Building positive relations with their community, both locally, and over social media is something that Hendrick Chevrolet Cadillac general manager Dave Brown believes is the key to success.
“We enhance a positive image with all customers, friends of customers, and potential customers”. Marketing managers at Hendrick Chevrolet Cadillac believe that the recent implementation of QR Coding on all vehicles has been a major contributing factor to placing the buying power in the customer’s hands. The no pressure approach is one that Hendrick Chevrolet Cadillac believes is essential to the kind of sales environment they want.
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Hendrick Chevrolet Cadillac is the premier Chevrolet and Cadillac dealership near Charlotte, NC. Our main goal is to put the customers first and give them a completely satisfying experience.