ŠKODA's Sponsorship Of This Year's Tour de France Has Been A Success

Skoda is proud to announce its succesfull sponsorship of the Tour de France cyclist race this year. Skoda has sponsored many different events and teams and are pround to have supported the Tour de France for the eighth consecutive year.
 
Aug. 2, 2011 - PRLog -- The brand has reached billions of viewers worldwide
ŠKODA supported the famous cyclist race around France for the eighth time
Jürgen Stackmann handed the trophy to Cadel Evans the Tour’s 2011 winner
The winners are going to receive exclusive glass cups made in the Czech Republic

ŠKODA's car sponsorship of this year's Tour de France has been a success. For the eighth consecutive year, the Czech-based carmaker was one of the main sponsors of the world's toughest cyclist race that ended on Sunday on the Champs Elysées in Paris. With a fleet of 300 vehicles and many events relating to the race, the brand's involvement was more extensive than ever before. Furthermore, ŠKODA was a partner of nine professional teams plus the technical assistance team (Mavic). The climax of ŠKODA's presence in the event was handing the Tour de France trophy to Tour winner, Australia’s Cadel Evans, by ŠKODA Auto BOD Member for Sales and Marketing Jürgen Stackmann.

“We are proud to have supported this fantastic sports event for the eighth consecutive year,” said Stackmann. “These three weeks have really been fantastic in all respects. It has been one of the most thrilling races around France so far, and the riders put in top-class performances to show why this sport keeps fascinating people worldwide. For ŠKODA, this Tour was again an excellent opportunity to be seen by billions of viewers. Our extensive involvement in this Tour has reinforced brand awareness and enhanced our image all over the world”.

Intended for use by the race management, VIP guests and media from all over the world, 300 vehicles across ŠKODA's model portfolio have been provided to the Tour de France organisers, from the Fabia to the Superb. Furthermore, ŠKODA was part of the “advertising caravan” and was also heavily involved in the final ceremony on the Champs Elysées: the trophy that was handed to this year's Tour winner by Jürgen Stackmann had been designed by ŠKODA's Chief Designer Jozef Kaban and his team and manually produced by Czech glassmakers.

Together with ice-hockey, cycling is one of the main pillars of ŠKODA's car sponsorship strategy. Besides the Tour, the brand is also involved in e.g. the Giro d' Italia and acts as a partner of road cycling world championships.

For further information, contact:
Karl Gehling
   General Manager Press and PR
   Telephone: (02) 9695 6003
   Fax: (02) 9695 6186
   Mobile: 0409 138 069
   E-mail: karl.gehling@volkswagen.com.au

Nina Conacher
   Media Relations Specialist
   Telephone: (02) 9695 6082
   Fax: (02) 9695 6186
   Mobile: 0407 765 142
   E-mail: nina.conacher@skoda.com.au

Jenny Wu
   Public Relations Representative
   Telephone: (02) 9695 6004
   Fax: (02) 9091 7004
   Mobile: 0438 455 023
   E-mail: jenny.wu@volkswagen.com.au

# # #

Skoda is very proud to be a car sponsor for the Tour de France cyclist race. For more information about luxury cars by Skoda take a look at the Skoda website: www.skoda.com.au
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Industry:Automotive
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