PAVA: Rebrikha flour covers 25% of retail chains in Omsk region

PRLog (Press Release) - Aug. 1, 2011 - PAVA has signed contracts with major wholesale companies in the region. Distribution contracts provide all partners with bonus cooperation system as well as profitable terms of supply.
Rebrikha mill ships sold by weight and consumer-sized products to the region. Retail stores present flour of two trademarks of the grain processor – “Altay-Batyushka” and “PAVA”. “Altay-Batyushka” flour in colorful blue package is more popular among housewives in the region as in the most regions of Russia. However “PAVA” flour in simple white and red design with the Firebird symbol on it found its consumers as well.
Today flour under “Altay-Batyushka” and “PAVA” trademarks is presented in 25% of retail chains of Omsk region.
Pava (known as the agro-industrial company Khleb Altaya before June 2005) is one of the five largest operators on the Russian grain and grain processing market. Its share in Russia’s overall flour production is 3%.
PAVA is a remarkable player on the food export market. Following the results of the year 2007 the Ministry of Economic Development announced PAVA as “Best Russian Exporter”. Based on the results of the year 2008 the Russia’s Ministry of Industry and Trade awarded PAVA with the title of “The Most Rapidly Developing Exporter”.