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Follow on Google News | Marketing legends share their insights in new bookReview of Marketing Research publishes special issue on Marketing Legends
By: Emerald Group Publishing Containing both personal reflections of their marketing careers and achievements, and providing a review of the major aspects of their research, each chapter is written by one of the Marketing Legends. They summarize, in their own words, their acclaimed research as well as the salient aspects of their academic life journeys. Professor Naresh K. Malhotra, Editor of Review of Marketing Research and one of the nine Marketing Legends featured in the book, comments: “It is a great honor for me to have been selected as a marketing legend. I have also been honored to edit this volume containing a summary of the contributions of the other legends in their own words. It is hoped that collectively the chapters in this volume will substantially aid our efforts to understand, model, and make predictions about both the firm and the consumer and provide fertile areas for future research.” “Marketing Legends” is published as Volume 8 of the Review of Marketing Research book series published by Emerald Group Publishing. The book series publishes cutting-edge methodologies, empirical studies, emerging trends and international developments, with each volume representing an across-the-board view of the full range of current marketing research methodologies. ISBN: 9780857248978; ENDS Notes to editors For review copies, interview opportunities with Professor Malhotra or for more information about Review of Marketing Research, contact Mary Miskin, Commissioning Editor, at mmiskin@emeraldinsight.com. “Marketing Legends” can be purchased online at: http://books.emeraldinsight.com and from all major online booksellers. About Emerald www.emeraldinsight.com With over forty years’ experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 700 titles, comprising 200 journals, over 300 books and more than 200 book series as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Contact Arnaud Pellé Corporate Communications Manager Emerald Group Publishing Limited Phone: +44 (0) 1274 777700 E-mail: apelle@emeraldinsight.com End
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