To celebrate Yorkshire Day, the Sheffield-based home broadband (http://www.plus.net/
The campaign, which will run throughout the remainder of 2011, will promote the UK-based, 24/7 customer support from the broadband provider (http://www.plus.net/
Nick Rawlings, Commercial Director at Plusnet said: "We've always been proud of our Sheffield roots. Our customer feedback suggests the 24/7 availability of our UK operations is popular so, we wanted to convey our local and friendly approach in the new campaign."
Shot on location in Ilkley and Ripon, the adverts have been created by Karmarama ad agency and directed by film and TV director, Steve Bendelack, whose work includes "The Royle Family", "The League of Gentlemen", "Little Britain" and "Randall and Hopkirk (Deceased)". Both Karmarama and Steve worked together when Plusnet made its TV advertising debut in 2010.
Sam Walker, the creative lead on the campaign at Karmarama said: "We have developed an ad that would best exemplify Plusnet's key differential - a UK call centre that is free to call, from a landline, at any time.
"We chose to use a local theme and convey the emotional benefits of helpfulness and community that stem from this whilst keeping the character of Joe and the sense of Yorkshire we had created in our previous advertising. We have introduced his Dad after he worked well in radio executions back in the spring."
Notes to Editors
*Several accolades in the 2011 uSwitch Broadband Satisfaction Survey including: "Best Overall Customer Satisfaction"
Back in 1997 Plusnet was born. Its plan was simple; to think and act differently from other providers and save the customer money. That's not changed since the day it launched. More than a decade later Plusnet is still providing great value broadband and phone packages (http://www.plus.net/
Plusnet's customers and industry professionals think it supports them so well that the company has been given a stack of awards to prove it. Plusnet was especially proud to have won "Best Overall Customer Satisfaction"
Plusnet always takes pride in having a great relationship with its customers, offering great broadband customer service (http://www.plus.net/
Head of PR
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