Turnberry Luxury Collection Resort goes tech mad for iPad

July 31, 2011 - PRLog -- Ayrshire, Scotland--Turnberry Resort has become the first in Scotland to launch iPad menus in its bars and restaurants as growing evidence suggests that the technology boosts sales and improves the customer experience.

The increasing popularity for iPad menus in the USA was recently picked up in London by Gordon Ramsay’s Maze Restaurant. Scotland will experience the latest technique in ordering a round for the first time at Turnberry.

The Luxury Collection Resort has invested in ten iPads which will give guests a colourful and highly informed choice of wines, whiskies, beers and cocktails on offer in any of the resorts three bar areas.  

Ralph Porciani, Director of Operations at Turnberry, commented: “We’ve seen this in the States for a while and it absolutely improves and enriches the experience of choosing from a menu. The ability to combine images, with more colourful information on background to the product, be it the wine maker or the grapes, is incredibly satisfying for guests and gives them a far more informed choice than the traditional paper menu could offer.

“As with all of these things, we’re happy to trial it and should it be successful we would consider moving it into the restaurant areas too.   Personally, I believe that once this approach is available we will see growing popularity from customers and other endorsements from top end establishments in Scotland and throughout the UK.”

The news follows Turnberry’s recent launch of a range of famous golfer’s wines which will also feature on the new iPad menus.  These include the personal selection from players such as John Daly, Retief Goosen and Arnold Palmer.

Turnberry Luxury Collection Resort is a Founder Member of The Elite Ayrshire Business Circle.

THE ELITE AYRSHIRE BUSINESS CIRCLE

The Elite Ayrshire Business Circle is an association founded in 2007 by some of the top companies in Ayrshire.

Its purpose is to publicise its members, and to celebrate and promote the wealth and rich diversity of entrepreneurial talent and business excellence that abounds here within the county boundaries of Ayrshire.

Members include the Clydesdale Bank, Ayr Racecourse, Western House Hotel, Turnberry Golf Resort and South Ayrshire Council. Member company activities include broadcasting, building and construction, architectural practice, estate agency and land management, chartered accountancy, insurance broking, legal services, golf club management, marketing services and brand creation, web design and public relations consultancy.

Frazer Coogans Commercial Solicitors senior partner Norman Geddes is executive chairman of the Elite Ayrshire Business Circle, and managing director is public relations consultancy Fame Publicity Services proprietor Murdoch MacDonald.

For further information about The Elite Ayrshire Business Circle and to apply for membership, e-mail eliteayrshire@gmail.com  

Website: http://www.eliteayrshire.com

Issued by:

Murdoch MacDonald
Fame Publicity Services
10 Miller Road
AYR, Ayrshire
Scotland KA7 2AY

E-mail FamePublicity@aol.com
Web: http://www.famepublicity.co.uk
Telephone: 01292 281498
Mobile: 07833 667322

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