Pia picked by the public

July 29, 2011 - PRLog -- Members of the public have voted the Midsummer catalogue prospect mailing from Pia Jewellery Ltd the best direct mail campaign in May 2011, according to research conducted on behalf of Royal Mail’s Mail Media Centre.

From a panel of 10,000 independent members of the public questioned by market research agency The Nielsen Company, 25% liked the ‘creativity and design’ of the catalogue, and indicated they would be ‘likely to respond’ to the mailing. 25% also said they would keep the brochure ‘for future reference’, as well as being happy to ‘show it friends/family’.*

Pia Jewellery retails silver jewellery and accessories online, on the high street and via mail order. With the silver jewellery and accessories catalogue providing a showcase for Pia’s classic yet contemporary collections, the brand is very pleased to have received such positive feedback from this campaign.

In addition to the catalogue, an extended range of jewellery and accessories can be found on Pia’s website – http://www.piajewellery.com – as well as in their high street shops. Pia’s retail presence has continued to expand steadily and can now be found in 14 towns/cities around the UK, including Kingston, which opened in March this year.

Pia’s new season collection is now available online, and in stores from next week.

* Figures quoted from Mail Media Centre, 29th July 2011
www.mmc.co.uk/News/MMC-Peoples-Pick-Top-Direct-Mail-Campaigns-of-May2011/