Your Kids ‘R’ Our Kids (YKROK) today announced their entering Tamil Nadu with a brand new center within DLF IT SEZ, Manapakkam, Chennai. Dr. Sameer Mehta, Director of Mehta Hospitals and current CEO at Everonn Medical Education Ltd formally inaugurated the new YKROK Chennai facility and said, “The reason I was pleased to come by and inaugurate the center here was fundamentally because it is good to see strong branded folks to understand the space of managing kids and providing them with great, sustainable education from a very young age.”
Dr Mehta continued to say,“YKROK has loosened their purse, particularly in this business to develop a strong curriculum for very young future aspirants. DLF IT Park and all the tenants here are lucky to have a company like YKROK provide not only sustainable early childhood care & education but also great healthcare. YKROK have also been very demanding on their health standards and this combination of education & health is a very strong sign towards what is going to come.”
Co-founder & Managing Director of YKROK, Mr Bharat Kapoor said “We have also made it our primary goal to provide a service that is great value for money without compromising on high quality. Our entry to Chennai and our fast expansion if a sign of our acceptance as one of the leading players in the market and we are overwhelmed by the support we have received on the day of inauguration here from parents and the HR leads of corporate entities housed in DLF IT SEZ. We promise to dot the Indian landscape and make our service available across India, Hyderabad being our next destination.”
The early childhood care & education market is pegged to be growing at 28% CAGR and valued to be around $3.5 Billion in market size by 2012. YKROK is being seen as a player going the centrally managed route as opposed to the fast growth franchise model. Co-Founder, Director of YKROK, Ms Suman Kapoor added “As a mother and a childcare expert who has been in the industry for this long, I always believe the quick fix option of inorganic growth cannot be very good for the high quality standards we benchmark ourselves against. We enjoy offering the best available in childcare and education at a price point that is value for money. We have strong venture partner backing to keep us on course, I doubt we will rethink our growth strategy.”
Navneet Gosal, Adviser, India Venture Partners said "One of our key ares of focus has been education and we have been looking for high-end service providers with a differentiated edge. We found YKROK's concept of workplace daycare centers to be unique that directly addresses the huge demand gap of employee sensitive service provisions enabling retention and corporate growth."
ABOUT YOUR KIDS R OUR KIDS
Your Kids R Our Kids India Education Pvt Ltd is an exemplary child development center offering high quality daycare, preschool and after-school services in Bangalore, Chennai, Pune and Delhi. They operate over 13 centers with a capacity to serve over 2000 children. Your Kids R Our Kids is on track to serve over 10,000 kids from 65 centers across India in the next 3 financial years