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Unveiling of “SILVER” DREAMS - Public Art Display on Fordham Road

The Fordham Road Business Improvement District (BID) is proud to announce the Public Press Unveiling of “Silver”, a ten foot tall sculpture made of found and recycled material. Artist and Partners will be present.

"Silver" Dreams
"Silver" Dreams
Public Art Display on Fordham Road

Date:                  Monday, August 1st, 2011
Time:                  3:00PM
Location:            South-side overpass at the intersection of E. Fordham Rd and Grand Concourse

New York, July 28, 2011 – The Fordham Road Business Improvement District, in partnership with the New York City Department of Transportation’s (DOT) Urban Art Program, is pleased to announce the installation of “Silver,” a commissioned 10-foot tall sculpture created by the found-object Bronx-based artist Christian Marche.  The piece is installed on the intersection of E. Fordham Road and Grand Concourse, a major intersection in the borough of the Bronx.

Wilma Alonso, Executive Director of the Fordham Road BID, said, “We are very proud to unveil “Silver” on Fordham Road.  This sculpture embraces the diversity and distinctive character of our district-- A vibrant & busy shopping destination in the heart of the Bronx”.    

“Silver” is a ten feet tall and four foot in diameter abstract sculpture designed of found and recycled material.  Constructed and welded by the artist, machinist, educator Christian Marche created from what is considered refuge from the New York City streets will be transformed to an art piece, providing an opportunity to discuss recycling and the wonders of New York City.

Christian Marche
Bronx based artist, Christian Marche exploded onto the NYC art scene in 2008 at the Harlem, NYC Twisted Metal Group Exhibit. A third generation tool and die maker, he has since risen meteorically as a sculptor, speaker, writer, and performance artist under the management of Barbara Bullard.  He has been featured in several on air interviews and print publications, including the 2011 international publication, Technical Magazine.  Working amongst artists, the likes of Linus Coraggio and Al Johnson, Christian applies his outrageous mindset to captivate admirers and has made his mark as one of New York's star public artists.  

Artist Statement
Found art is a reflection of the artist’s travels and a snapshot of society.  Dreaming of my next sculpture and how it will change the world.  I come across once revered items, the obsession of someone wishing to fulfill a dream.  Be it the person buying their first car as a status symbol or the child saving dimes for the newest toy.  I call these objects “silver dreams”.  Then there are the silver dreams that exist veiled.  The person scratching the lotto ticket in hope for better times and the countless that have tossed that lucky dime into the wishing-well seeking solace.  Now these silver dreams are out for trash collection while future generations fulfill dreams of their own.  The abstract to the physical trash collection are the broken hearts, the soul that gave up.  In this snapshot of humanity, the world’s refuse has become my “Silver”.

Fordham Road Business Improvement District
The Fordham Road BID was established in July of 2005. A 501(c)(3) not-for-profit corporation to enable property owners, merchants, local institutions and area residents to work collaboratively to preserve and enhance the unique character of the Fordham Road commercial area – the largest retail hub in the Bronx and third largest in New York City.  The mission of the Fordham BID is to foster and promote the growth and vitality of its local business community and strengthen its local economic base.  We achieve this through a range of effective programs that enhance area maintenance and sanitation conditions, provide business assistance and development services, improve security, facilitate a beautified streetscape and aid in constituent problem-solving; while showcasing the business area’s assets through innovative marketing and promotion techniques. These services are provided in a cost-efficient and effective manner by the BID and are enhanced by its strong working partnerships with public agencies, elected officials and local organizations within the context of its neighboring communities. The BID extends from Third Avenue to Jerome Avenue along Fordham Road and also includes the commercial areas on select side streets.  The District is comprised by approximately 80 buildings and almost 300 businesses ranging from nationwide chains to locally owned independent shops.

New York City Department of Transportation Urban Art Program

As part of the New York City Department of Transportation’s (DOT) “World Class Streets” initiative, the agency’s Urban Art Program works with community-based and not-for-profit organizations to install murals, sculptures and other art forms in plazas and on medians, triangles, sidewalks, jersey barriers and construction fences around the City for up to 11 months. For more information, visit www.nyc.gov/urbanart.

Additional funding for “Silver” was made possible with public funds from the Bronx Council on the Arts through the New York City Department of Cultural Affairs Greater New York Arts Development Fund Re-grants Program.

Press Contact:
Barbara Bullard   P: 917 340 8707   E: barbara@b-bullard.com

For DOT related questions

Nicole Garcia P: 212-839-4850     E: ngarcia@dot.nyc.gov

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Source:Barbara Bullard
Location:New York City - New York - United States
Industry:Arts, Architecture, Environment
Tags:Art, Environment, Recycling, Architecture, Found Objects
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