Public Art Display on Fordham Road
Date: Monday, August 1st, 2011
New York, July 28, 2011 – The Fordham Road Business Improvement District, in partnership with the New York City Department of Transportation’
Wilma Alonso, Executive Director of the Fordham Road BID, said, “We are very proud to unveil “Silver” on Fordham Road. This sculpture embraces the diversity and distinctive character of our district-- A vibrant & busy shopping destination in the heart of the Bronx”.
“Silver” is a ten feet tall and four foot in diameter abstract sculpture designed of found and recycled material. Constructed and welded by the artist, machinist, educator Christian Marche created from what is considered refuge from the New York City streets will be transformed to an art piece, providing an opportunity to discuss recycling and the wonders of New York City.
Bronx based artist, Christian Marche exploded onto the NYC art scene in 2008 at the Harlem, NYC Twisted Metal Group Exhibit. A third generation tool and die maker, he has since risen meteorically as a sculptor, speaker, writer, and performance artist under the management of Barbara Bullard. He has been featured in several on air interviews and print publications, including the 2011 international publication, Technical Magazine. Working amongst artists, the likes of Linus Coraggio and Al Johnson, Christian applies his outrageous mindset to captivate admirers and has made his mark as one of New York's star public artists.
Found art is a reflection of the artist’s travels and a snapshot of society. Dreaming of my next sculpture and how it will change the world. I come across once revered items, the obsession of someone wishing to fulfill a dream. Be it the person buying their first car as a status symbol or the child saving dimes for the newest toy. I call these objects “silver dreams”. Then there are the silver dreams that exist veiled. The person scratching the lotto ticket in hope for better times and the countless that have tossed that lucky dime into the wishing-well seeking solace. Now these silver dreams are out for trash collection while future generations fulfill dreams of their own. The abstract to the physical trash collection are the broken hearts, the soul that gave up. In this snapshot of humanity, the world’s refuse has become my “Silver”.
Fordham Road Business Improvement District
The Fordham Road BID was established in July of 2005. A 501(c)(3) not-for-profit corporation to enable property owners, merchants, local institutions and area residents to work collaboratively to preserve and enhance the unique character of the Fordham Road commercial area – the largest retail hub in the Bronx and third largest in New York City. The mission of the Fordham BID is to foster and promote the growth and vitality of its local business community and strengthen its local economic base. We achieve this through a range of effective programs that enhance area maintenance and sanitation conditions, provide business assistance and development services, improve security, facilitate a beautified streetscape and aid in constituent problem-solving;
New York City Department of Transportation Urban Art Program
As part of the New York City Department of Transportation’
Additional funding for “Silver” was made possible with public funds from the Bronx Council on the Arts through the New York City Department of Cultural Affairs Greater New York Arts Development Fund Re-grants Program.
Barbara Bullard P: 917 340 8707 E: firstname.lastname@example.org
For DOT related questions
Nicole Garcia P: 212-839-4850 E: email@example.com