What's in a nail polish name? Everything!

July 28, 2011 - PRLog -- From the very beginning, Zoya Nail Polish (an Art of Beauty brand) has named all of it's colors after women. From the first bottle to the most recently released shade the concept of naming Zoya color with women's names has remained constant.

The always engaging and insightful Zoya Reyzis, a beauty professional and classical musician, stated "When I created the very first Zoya colors, I wanted to create a healthy formula and name them after women who were passionate and made a difference - Zoya Nail Polish in Carmen was the first one that started it all! Each is unique and beautiful. I love them like my children."

Now with over 400 colors, the tradition continues with an entire team of Zoya Color Experts developing shades that not only look beautiful on the nail but also work on a variety of skin tones. Each color is tweaked and adjusted to perfection until it becomes one of the few ladies selected to proudly wear the Zoya logo.

Long a favorite of manicurists, beauty editors, fashion insiders and makeup artists the Zoya formula is long wearing and easy to apply. The many colors faces of Zoya can be found online at zoya.com and in top salons and spas worldwide.

Have you looked for you name? Just google it and if Zoya doesn't have it make a suggestion on the Zoya Nail Polish facebook (ZoyaNailPolish) or twitter (@Zoya_NailPolish) pages. The Zoya team logs them all and pairs them with future shades as they are created by the color experts.

Zoya is the new color of fashion... named after women from the start!

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects. Zoya Nail Polish  and treatments are vegan friendly.

Find your favorite Zoya Nail Polish (maybe even one with your name on it) at http://www.zoya.com

About Art of Beauty (Makers of Qtica and Zoya)
Designed for professionals by professionals...

Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They had a shared vision, which evolved from a small nail salon into a spa focusing on natural nails, skin care and alternative European herbal treatments. Today, the company has grown to become a manufacturer of the most innovative professional beauty products ever created.

Zoya, originally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career.

Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat and the longest wearing, formaldehyde free natural nail polish, revolutionizing the nail industry.

Today, Zoya, Michael and everyone at Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like Zoya Professional Nail Lacquers (Zoya nail polish) and Treatments, Qtica Treatments (Qtica balms) and Qtica Smart Spa, Art of Beauty offers salons and spas superior quality, convenience and incredible value.

As the first to remove toxic ingredients such as toluene, formaldehyde and DBP (dibutyl phthalate) from its formulations, Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.

You will find Art of Beauty brands in the world’s best salons, spas and resorts; not in discount stores. Our award-winning products continuously receive praise from healthy and beauty experts, top fashion publications and consumers.

To see our complete lineup of quality Art of Beauty products (including Zoya and Qtica), visit artofbeauty.com (zoya.com and qtica.com)

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Zoya Nail Polish and Treatments...
Over long-wearing 400 nail colors (always named after women) and treatments to choose from. Formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free formula. Vegan friendly. 1.800.659.6909 / www.zoya.com