South West PR agency launches integrated digital division

July 28, 2011 - PRLog -- Officially launched this week, ADPR Digital has been formed to satisfy demand from companies looking to add an engaging edge to their communications programmes. Media-rich content is also something that has become almost indispensible in satisfying the method by which the media now wants to receive information.  

Led by experienced digital PR director, Peter Ramsay, ADPR Digital offers clients full service digital engagement strategies and implementation, ranging from the production of editorially-inspired content such as downloadable vodcasts and branded ‘How To’  informational videos, to live event webcasts and social media campaigns.

“The media landscape has changed dramatically over recent years, with digital communications spearheading the evolution,” comments Ramsay. “ADPR Digital bridges the gap between wider digital marketing and targeted PR, giving clients a one-stop solution to content production and, most importantly, the editorial placement of engaging video content and social media strategies.”

ADPR Digital has already been commissioned for projects with leading marine electronics manufacturer Raymarine, the Association of Reflexologists and Dentistry by Paula Richardson.

The division is part of ADPR’s continued growth strategy, diversifying and expanding the agency further in order to increase its competitive position when it comes to serving the needs of new clients. It will also bring even greater value to ADPR’s existing client base, which includes regional, national and international clients.