PRLog - July 27, 2011 - MONROE, N.C. -- The car dealership is the quintessential sales environment. Therefore, it is not surprising to see this industry develop a logical and contextual use for QR codes and mobile optimization. Over the past few years, the auto industry has been changing; consumers are clutching their cash tight to their chests, causing dealerships to increase the level of service on all fronts. The addition of the QR code to the sales sticker is a logical progression.
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What is a QR Code?
Distributing this technology to car Hendrick Chevrolet Cadillac is ScanMyCode.com, a QR Code marketing company. QR stands for quick response. This is aptly termed, as the QR code marketing phenomenon is based in the instantaneous communication of information. The idea is simple: take a square, encoded image that can be read by any mobile phone QR code scanner app (which are readily available to consumers for free), and put the “image-into-
Once a QR code is scanned by a mobile phone, the user is immediately linked to a virtually limitless list of content possibilities – it might be a menu, a coupon, an event calendar, a particular real estate property, or just about anything on the internet. Since the QR code scanner operates via a mobile phone, the communication might also be as simple as a text-message, a click-to-call phone number, or an email address link. Not only that, but these codes can be created simply and cost-effectively;
How Has it Been Implemented?
Hendrick Chevrolet Cadillac has tagged every vehicle in their inventory, both new and used, with a QR code sticker on the windshield. Anyone walking throughout the inventory lot has the instant ability to pull up relevant information about any vehicle, at any time. The customer now has instant, mobile access to multiple vehicle photos, lists of accessories, features and specifications, pricing information, a call button and a special manager’s coupon as a money-saving incentive. The QR codes become valuable sales tools that every dealership can quickly implement at a cost per vehicle that is negligible.
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