Jonathan "Skip" Cox, CEO and president, Exhibit Surveys, Inc.
Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.
1. Red Diamond Congress Conference Session: August 1, 2011, 2:15 pm – 3:15 pm
Evolving Exhibition Trends and Their Impact on the Value of Exhibiting
Presented by Skip Cox. Going forward, the new reality is that the post-recession world of exhibitions will likely be quite a bit different from the business-as-
This session will begin with a review of trends impacting exhibitions and events, including the 2010 Red Diamond Congress, and the implication of these trends on the value of exhibitions now and in the future. Like any ecosystem, their needs to be good alignment and compatibility between the value drivers for all event constituents – attendees, exhibitors and organizers – if each constituent is to attain maximum value. Exhibitors play a role in delivering value to the other constituents, just as they expect good value in return from the other constituents for their investment. This session will identify these value drivers and examine the key strategic planning elements necessary to maximize the return on investment from exhibiting.
Red Diamond Congress
The Peabody Orlando
9801 International Drive,
Orlando, FL 32819
WHEN: July 31-August 3, 2011
For More Information:
About TSEA’s Red Diamond Congress
By combining advocacy and advanced education, TSEA’s Red Diamond Congress 2011 will close two critical gaps: one between exhibit managers and trade show organizers; and the other between exhibit managers and the executives they report to.
The three-day event features 45 seminars and general sessions devoted to today’s most urgent issues in exhibit marketing. Our instructors include many of the nation's leading exhibit marketing experts and practitioners, as well as university professors from several prominent business schools. All instructors were chosen for their ability to deliver both practical and theoretical knowledge effectively.
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 4,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.