Stamatios Kanellakis Joins Brand Integrity As Senior Consultant

July 26, 2011 - PRLog -- ROCHESTER, NEW YORK, July 26, 2011 — Brand Integrity announced today the addition of Stamatios Kanellakis as Senior Consultant. An expert in marketing research and customer experience strategy, Stamatios is a Net Promoter® Certified Associate Professional.

In his new role, Stamatios will work with Brand Integrity’s software team to guide further development of Potential PointTM 5.0, the company’s experience management software solution that streamlines management of employee experience, strategic recognition, and customer experience feedback. He will also work with the company’s business development team to engage new clients with Potential Point 5.0’s full service offering and will consult with clients on design, implementation and management of their customer experience feedback programs.

Prior to joining Brand Integrity, Stamatios served as Senior Solutions Implementation Manager at Satmetrix Systems, Inc., where he was responsible for managing customer loyalty programs for Fortune 500 clients including BlackBerry, YellowBook and Sodexo. He also served as Senior Customer Experience Management Consultant at Keynote Systems, Inc., where he partnered with clients including Microsoft, Google, FedEx, and Condé Nast Publications to improve online customer experiences and increase customer loyalty. He is a graduate of New York University and holds a Bachelor of Arts in Social Sciences with a concentration in Economics, as well as an International Baccalaureate Diploma in Economics.

“We’re really excited to have Stamatios join the Brand Integrity team,” said Gregg Lederman, CEO. “His passion and energy for customer loyalty, experience in quantitative and qualitative research methods, as well as his knowledge of Net Promoter®, will serve as a valuable asset in ensuring that our Potential Point 5.0 technology can deliver cutting edge customer feedback solutions. We’re looking forward to utilizing Stamatios’ consulting expertise to help our customers use customer feedback data captured in the software to make decisions that influence customer loyalty and financial performance.”

Stamatios has also served as a Guest Speaker for the Workshop In Business Opportunities, a private non-profit organization that is committed to assisting men and women with the drive to become successful entrepreneurs.

About Brand Integrity
Brand Integrity offers consulting and software solutions that help companies define their brand, align and engage employees, and create greater accountability for delivering consistently positive customer experiences and generating increased customer loyalty. Headquartered in Rochester, NY, Brand Integrity is a privately held company. For more information, visit http://www.brandintegrity.com.