1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution

Take a bite out of the healthy snack market with license for donut baking process

Retailers, cafes, coffee shops, food manufacturers and other outlets can secure new revenue streams and tap into the growing consumer demand for healthier snacks by licensing a proven, patented donut baking process .

 
PRLog - Jul. 26, 2011 - CENTRAL LONDON, U.K. -- Retailers, cafes, coffee shops, food manufacturers and other outlets can secure new revenue streams and tap into the growing consumer demand for healthier snacks by licensing a proven,
patented donut baking process being made available via brand consultancy Intangible Business.

The process produces a healthier option baked donut that is less than half the fat of a full fat fried donut. As important, there is no compromise on flavour and the high quality baked
donut has been proven to compete favourably with leading donut retailers on flavour, quality and texture. In market research, blind taste tests with consumers comparing the baked donut
to other leading deep
fried donuts (plus a fried version of the same dough mix) revealed that consumers preferred the taste, lightness and fluffier texture of the new baked donut without being aware of the
new
baking process.

The process, which has been proven in the field with more than four million units sold across large multiples, convenience stores and coffee shops during the past five years, enables
the licensee to attract new customers by immediately offering a premium quality product that competes favourably with existing similar bakery snacks.

Intangible Business is managing the rights to the process which can be licensed by territory and category or purchased as a whole. Licensees will be provided with a package which
provides a proprietary method for making baked donuts. Patents are available for 11 EU countries and the United States, where the donut market has been estimated at more than 10
billion units a year, which translates to a market worth in excess of $2 billion per annum*.

Patents are available for licensing in several donut categories, including: all yeast raised; full size; miniature size; ring or ball; by variety (jam filled or glazed), and single or
multi-buy packs. The baking process also enhances the possibility for new product development because it significantly reduces the risk of oil contamination from fillings and sugar.

“We know that consumers are looking for new ways to minimise calorie and fat intake and that they are prepared to spend more on higher quality, healthier food snacks,” explains Thayne
Forbes, Joint Managing Director, Intangible Business.

“By securing exclusive rights to use this process, retailers can exploit that demand and gain a competitive advantage over their rivals – clever and delicious.”

To register interest in the system, email Thayne Forbes at thayne.forbes@intangiblebusiness.com or visit the website www.intangiblebusiness.com

Ends.

* Source: The Donut Book: The Whole Story in Words, Pictures & Outrageous Tales, published 2005.

--- End ---

Click to Share

Contact Email:
***@astutemarketeer.co.uk Email Verified
Source:Intangible Business
Phone:0207 754 5560
Zip:SE1 1GN
Location:Central London - London - United Kingdom
Industry:Food, Restaurants, Retail
Tags:donuts, baking, cafe, coffee
Shortcut:prlog.org/11600536
Verified Account Phone Number

Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share