3DCart and IDology Join Efforts to Combat Identity Fraud

July 26, 2011 - PRLog -- ATLANTA, GA – 3DCart, a comprehensive shopping cart software provider and IDology, a leading identity verification provider, today announced a partnership to better serve the ecommerce industry. Now merchant clients of 3DCart can combat fraud and identity theft by integrating any of IDology’s identity and age verification solutions into their online shopping cart suite.  

MerlineCryption, LLC, a company that provides encryption software to the consumer market, recently launched its online shopping cart with IDology’s identity verification technology integrated in it.  As Brandon Brown, Partner and CMO of MerlinCryption explains:
“Having identity verification integrated into our shopping cart speeds up our processing rates since we don’t have to manually review transactions to be sure they are from legitimate people.  These two solutions are a natural fit and were so easy to integrate.  Plus we have more confidence that we are not selling our technology to bad guys such as known terrorists on the OFAC list or an identity thief.”
IDology’s solutions allow businesses to electronically proof the identity and age of people in customer-not-present situations.  The company offers different levels of identity verification including dynamic knowledge based authentication which relies on out-of-wallet challenge questions to determine someone is who they say they are. By incorporating IDology’s real-time identity verification solutions into their shopping cart platform, 3DCart customers will have the ability to automatically verify consumer identities at the point of transaction based on the business rules they have put in place within IDology’s system.

“We are very excited about our partnership with IDology,” said Jimmy Rodriguez, 3DCart’s Chief Technology Officer. “Being able to offer our merchants a complete identity and age verification solution like IDology’s helps expand the benefits of operating in an ecommerce channel while also protecting them from fraud.”

“Our solutions are great for any size merchant that wants to have a higher assurance that their consumers are legitimate including being able to verify someone is who they say they are with our out-of-wallet question solution,” said John Dancu, CEO of IDology.    

About 3D Cart

3D Cart is a complete ecommerce software solution for merchants to build, promote and grow their online business. The company’s services include the tools, advice, support and technology to manage an entire online operation. Since 1997, 3DCart has been developing internet solutions for small to medium size businesses. Today, 3DCart is an Inc. 5000 company, a Visa PCI Certified provider and pioneer in Mobile Commerce and Social Marketing.  

About IDology, Inc.

IDology, Inc. provides real-time technology solutions that verify an individual’s identity and age for anyone conducting business in consumer-not-present environments to help drive revenue, decrease costs, prevent fraud and meet compliance regulations. Founded in 2003, IDology is the only provider to offer an on-demand change management tool that allows client business-unit managers to control the entire proofing process, including within an integrated solution, without having to rely on internal IT resources or contact IDology’s customer service. For more information, visit www.idology.com or call 866-520-1234.