From the time the first business opened its doors centuries ago, Champy writes, people have been trying to define the essence of a company. Some have claimed that a business is its bottom line. Others have argued that a company is its customers, or its marketing power, or its products, or its people. Today, what best defines a business, Champy believes, is its processes - all the things a company does to create and sell its goods and services. Here’s how to make the most of yours.
About the Author:
Jim Champy is recognized as the world’s leading authority on the fundamental redesign of business processes, organization, and culture. His bestseller Reengineering the Corporation - A Manifesto for Business Revolution sold more than 3 million copies, and his subsequent books on leadership, change management, and increased growth through counterintuitive thinking have reached wide audiences around the world.
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