O2 Media Announce Kraft Foods, Inc to Appear on Morning TV Show ‘The Balancing Act’ on Lifetime

July 25, 2011 - PRLog -- Contact:        
Denise Kraft
O2 Media, Inc.
dkraft@o2mediainc.com
(954) 691-1102

Branded Entertainment Pioneers O2 Media, welcome on board Kraft Foods, Inc., as they feature some tasty recipes using their popular Kraft Miracle Whip and Kraft Mayo with Olive Oil brands. They will make their appearance in August 2011 on the premiere women’s morning show ‘The Balancing Act’, which airs on Lifetime Television.

Tracy Sherva, Group Manager from Kraft Kitchens will be the featured guest.  Tracy will be giving ‘The Balancing Act’ audience some great ideas using a traditional family favorite-- in fantastic new ways!

In 2008, Kraft launched Kraft Mayo with Olive Oil, a mayonnaise product made with imported olive oil with all the taste of regular mayonnaise but with half the fat and calories of regular mayonnaise. In the upcoming segment, viewers may be surprised to find that Kraft Miracle Whip and Kraft Mayo with Olive Oil can be used on more than just sandwiches and bound salads— so Tracy puts on her apron to show how to ‘craft’ a few creative dishes!

Tracy joins show host Danielle Knox in ‘The Balancing Act’ kitchen to whip up some tasty recipes.  They’ll share with viewers how Kraft products offer all the flavor a family desires, whether it’s the bold, tangy taste of Miracle Whip-- or the classic, contemporary taste of Kraft Mayo with Olive Oil.  

“We are looking forward to having Tracy Sherva and Kraft Foods join the upcoming series on ‘The Balancing Act’.  By using the tasty Kraft Miracle Whip and Kraft Mayo with Olive Oil brands she’ll introduce some ‘Mom Friendly’ recipes that the entire family will enjoy,” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.  

For more information or great tasting recipes, visit http://www.kraftrecipes.com.  

About The Balancing Act
The Balancing Act TV show is produced by O2 Media, Inc. and airs on Lifetime Television at 7:00am (ET/PT).  The Balancing Act is America’s premier morning show that’s about women, for women, and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com.    

About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry.  Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television.  The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television.  O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™.  Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.  

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Inc. by email at Brandutainment@o2mediainc.com

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From the creators of The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.