Xsolla Adds Skrill To Global Payment Options And Offers Fraud Protection To Gaming Partners

July 25, 2011 - PRLog -- Xsolla, a global virtual currency reseller specializing in MMO, social, mobile and casual games, today announced that it has partnered with Skrill Holdings, which operates Moneybookers, Europe's largest online payments system and one of the world's largest independent Digital Wallet providers.

Xsolla's alliance with Skrill, which has over 19 million account holders, will benefit online game publishers looking to earn revenue in European countries. Moneybookers and Xsolla's wide range of payment options enables online game publishers to earn more revenue in Europe. Publishers can now select Moneybookers as a payment option with Xsolla's Direct Payment service.

With Direct Payment, the player is redirected from the publishers' in-game store straight to the payment option checkout page. The player then simply authorizes and confirms the payment. Players are not required to enter any extra information or visit additional pages, and a direct link is created to ensure easy payment. Xsolla also covers fraud for its partners, and offers no installation or chargeback fees.

Martin Ott, Co-CEO of Skrill commented: “Xsolla and Moneybookers is a great fit. The online gaming industry is growing very fast, and we believe that the partnership with Xsolla will help us to grow in the area of online games' virtual currency. Xsolla has over 300 gaming publishers that they are partnered with, such as Bigpoint and Gameforge, which are also amongst our clients.”

“Our nineteen million-plus account holders have discovered the appeal of making online payments without having to repeatedly enter credit card numbers, expiration dates and other unnecessary details. This kind of freedom, combined with our broad global payment support, will result in significant new business opportunities for Xsolla’s partners.”

Albert Donahue, VP and Co-Founder of Xsolla, stated: “We are very excited to partner with Skrill. We believe that the collaboration will help our gaming partners to earn more revenue from European countries, where Moneybookers is the leader for online payments.  Adding Skrill to our Direct Payment service gives our partners the ability to select the Moneybookers Digital Wallet as a payment option within their Xsolla account and integrate easily via copy and paste integration. Direct Payment is easy and convenient for the player, reducing the number of clicks required from the player when they are paying for virtual currency, which increases the payment conversion rate.”

“It's also easy for the publisher – they simply select Moneybookers as their payment option, customize it (choosing the icon and optional parameters) and then copy the link and paste it into their existing payment interface. When the player goes to pay for virtual currency, they are redirected straight to the payment option checkout page, where they simply need to authorize and confirm the payment.”

About Xsolla:  
Xsolla, a global virtual currency reseller, specializes in online games. Xsolla has been developing monetization tools for MMO, Social, Mobile and Casual Games for 6 years.  Xsolla's headquarters are in Woodland Hills, California (L.A.), with offices in Russia, Ukraine, and Belarus.  Xsolla partners with over 150 payment options: credit and pre-paid cards, mobile payments, premium SMS, E-wallets, cash and e-cash, payment kiosks and offers — all within one platform- with no installation, currency exchange or chargeback fees. Xsolla also provides vital statistics such as RPU (Revenue Per User) and ARPPU (Average Revenue Per Paying User) that allows its partners to analyze their players' habits and payment options used, which is essential for successful monetization.  Xsolla works with more than 300 publishers worldwide, including Gameforge, Bigpoint, Wargaming, Aeria Games, burda:ic, InnoGames, TravianGames, Kalicanthus, Koramgame, iJet Media, Innova Systems, Mail.ru, and more.  For more information or a free proposal, please call (877) 797-6552 or visit Xsolla online at http://www.xsolla.com.

About Direct Payment:
Xsolla's Direct Payment service increases the payment conversion rate by reducing the number of clicks required from players when submitting their payment.  Direct Payment allows gaming publishers to redirect the player from their in-game store straight to the payment option checkout page, where all the player has to do is authorize and confirm the payment. No extra information to enter, no extra pages to visit – A direct link is created to make payment easy for the player.  Gaming publishers can select parameters such as currency, localization, coverage and commission rate to select payment options that will fit their needs perfectly.

About Skrill:
Skrill Holdings Ltd. operates Moneybookers.com, one of Europe's largest online payments systems and among the world's largest independent digital wallet providers with over nineteen million account holders. The digital wallet enables any customer to make online payments conveniently and securely without revealing personal financial data, as well as send and receive money online cost-effectively simply by using an email address. Moneybookers' worldwide payment network offers businesses access to direct payment processing via over 100 payment options in over 200 countries and territories through just one integration.

Founded in 2001, Moneybookers was the first e-money issuer to become authorised and regulated by the FSA. In 2007, Investcorp Technology Partners undertook the buyout of Moneybookers from its founders. Today more than 90,000 merchants are registered with Moneybookers.com, including global partners such as eBay.com, Skype and Perfect World.

In February 2010 The Sunday Times Deloitte Buyout Track 100 league table ranked Moneybookers as the Number 1 fastest growing, private equity-backed firm in the UK based on profits.

For more information about Skrill please contact Seventy Seven PR on:

Tel: +44 (0)20 492 0977
Email: moneybookers@77pr.co.uk

Media Contact for Xsolla:
Heather Hudechek
Xsolla PR Specialist
h.hudechek@xsolla.com
http://www.xsolla.com

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Xsolla, a global virtual currency reseller, specializes in online games. Xsolla has been developing monetization tools for MMO, social, mobile and casual games for 6 years. Xsolla partners with over 150 payment options and over 200 gaming publishers