The Interactive Media Awards were launched in 2006 by the Interactive Media Council, and were designed as a way of providing accomplished and talented web professionals with the endorsements and tools necessary to become recognised in the world of web design. Nominations are accepted from websites in English, Spanish, French, German, Italian, Polish, Portuguese and Russian, which showcases the world wide recognition of the prestigious awards.
The award has added to earlier success for ‘The EU: What’s in it for me?’ since the launch of the website in November 2010, with an array of online interactive awards having already been presented for the website, including a Communicator Award and a Horizon Interactive Award.
This has continued a successful year for Cyber-Duck who can boast multiple awards already in 2011 including wins and nominations at the Communicator Awards, Horizon Interactive Awards, Webby Awards and TrainETrade Awards.
For ‘The EU: What’s in it for me?’ to win such an award, they had to successfully go through a strict judging process comprising of a points based scoring system. Websites are judged on their design, content, feature functionality, usability, standards compliance and cross-browser compatibility.
The brief for the project was to base the new website around the EU’s popular printed ‘What’s in it for me?’ booklet, providing users with information on EU decisions and how they affect UK citizens. Cyber-Duck’s role was to take this information and add interactivity, rich media and search tools, powered by an easy to use and secure Content Management System from which EU staff could self-sufficiently populate and update content.
Cyber-Duck implemented their User Centred Design methodology into the project, which included the use of focus groups, web analytics research and their eye tracking technology to make the best decisions on how to build the website to make it as easy as possible to use to the target audience.
Antonia Mochan, Head of Media for the European Commission in the UK was of course delighted with the EU website coming away with another accolade. “Yet again, this is great news. We have been delighted with the website and all success it has achieved since it launched late last year. We got a lot out of our work with Cyber-Duck on creating the site and this award is another cherry on the cake.”
Cyber-Duck Production Director Matt Gibson was elated with the continued success of The EU’s website, stating “It’s great to know that we have again been recognised for the team’s outstanding work, which helps to cement our status as one of the UK’s leading award winning digital agencies. The European Commission were a delightful client to work with, who continued to help and support us throughout the entirety of the project. All of this contributed to us producing a multiple award winning website”.
About the Interactive Media Awards
The Interactive Media Awards recognise the highest standards of excellence in website design and development and honour individuals and organisations for their outstanding achievement, for more information go to www.interactivemediaawards.com. To see the award winning web design production, visit www.the-eu-and-
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Cyber-Duck Ltd is an innovative and pioneering digital agency and consultancy specialising in delivering award winning User-Centred Solutions. The company works with over 100 global businesses ranging from businesses and organisations such as the European Union, NordicBet, BAM, Jewson, Halcyon Gallery and Arsenal FC.
Utilising the latest web 2.0 and SaaS technologies, powerful eCommerce solutions, stylish branding and expert online marketing, Cyber-Duck provides comprehensive solutions that streamline business processes and drive conversions. Cyber-Duck’s five core services are Web & Mobile and SaaS Technology, UX Consultancy, Branding and Marketing.