In a official letter, the Green Sheikh offered to act as Goodwill Ambassador for the ECOFFEE project supporting it "“wherever our activities will bring me, accordingly to your values and mission”.
The Green Sheikh is certain that ECOFFEE "“will help our youth and entrepreneurs worldwide to approach what both of us (the Green Sheikh and Norman Cescut n.d.r.) decided to call sustainable entrepreneurship”
The support offered by the Green Sheikh has become real during a recent meeting organized by young Entrepreneurs in Abu Dhabi, whom he introduced ECOFFEE to, creating enthusiasm and generating a strong interest, testified by the many requests that followed.
“Our industry is experiencing a time of general change originated by the recent economic crisis and by new trends: sustainability and technological applications first” states Norman Cescut. “ECOFFEE integrates these new trends within a platform of services, products and projects that generate new jobs and a better future, starting with the idea that a more participatory, more accountable and sustainable shopping experience is the key for being able to spread the sustainability and responsibility culture”.