Carolina Consulting Ltd Are the Human Face of Top Brands

July 24, 2011 - PRLog -- Carolina Consulting Ltd concentrates on growing event representation for their clients.  Creating or extending a Brand’s identity and inspiring awareness are imperative to its success. Many industry leaders now question if people still require consumer interaction on a face-to-face level or whether as consumers dive deeper into the digital age whether an online equivalent will be satisfactory.

Working with some of Britain’s top Brands allows Carolina Consulting Ltd to observe the importance of branding and the development of many online and offline campaigns.  ‘We are fortunate to work with businesses who are very distinguished in their industries.  Recognition is a luxury, and recognition comes from the way a brand is advertised and portrayed. Working with some of Britain’s top brands at events gives us a great platform to discover what works well for consumers and what doesn’t.’ says Carolina Consulting Ltd Managing Director Sara King Cote.

Social Media is an increasing trend for many Brands, adding a great deal of competition in industries such as energy and telecoms where some companies have dominated for years.  Branding professionals are challenged by today’s consumers needs.   Research conducted by Carolina Consulting Ltd suggests establishing a brand requires a connection with the end user.  ‘It is undeniable that social media is an essential component of any Brand’s marketing strategy but a successful business cannot rely entirely on existing latent online.  Brand’s require a ‘human face’ that is active and engaging.  Interacting with consumers at events has proven very successful for every brand we represent’ says Sara King Cote, Managing Director of Carolina Consulting Ltd.

Consumers crave interaction with a Brand.  By engaging with it, contributing to the value and significance of a brand consumers respond with loyalty. Carolina Consulting Ltd confidently promote the use of events to reach consumers, allowing and interactive experience with eventuates with loyalty to the brand.

Carolina Consulting Ltd continue to see alot of growth and have plans to open 3 new offices throughout the UK by the forth quarter of 2011

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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.