Westbay began her industry career as a part-time leasing consultant for JPI and, more recently, served as Vice President of Asset Management for Verde Apartment Communities. It was within these challenging roles that Westbay became a proponent of technology-driven solutions that create top-line growth.
“There are available technologies now that can empower multifamily companies and investors to substantially increase revenue with more effective pricing solutions,” said Westbay, the founder and CEO of Revenue Edge. “These kinds of solutions can ensure that multifamily housing enterprises don’t leave any money on the table. But, that being said, there are always major obstacles to overcome when tackling something as weighty and mission-critical as a completely revamped pricing methodology. That’s where we come in, with the value added services we provide at Revenue Edge.”
Revenue Edge will specialize in servicing multifamily apartment managers, owners and investors in properly utilizing available revenue management software and tools. With a focus on consulting with clients throughout every stage of implementation, daily pricing advisory, training and performance review, Revenue Edge is positioned to provide crucial services for apartment communities that need more than just the latest software solutions currently available in the market.
“The companies that provide the software offer additional services as well, but you are talking about software giants who, with the recent explosion in this market, have seen coverage expand to hundreds of thousands of units, nationwide,”
“Our value proposition is quite simple,” added Westbay. “At Revenue Edge we offer the ability to provide guidance during product selection and implementation, as well as ongoing pricing advisory services, performance review, and training solutions – all of this, at a highly competitive rate, and without the exploding volume and high turnover issues faced by the software companies.”
The ultimate goal at Revenue Edge, Westbay said, is to ensure the highest customer service standards and to be realistic in promising the resources and the quality called for in providing additional training, ongoing daily pricing, and comprehensive advisory.
“At Revenue Edge we have a full grasp on the technologies, and our specialty is in providing cost-effective solutions in helping multifamily companies understand how to best use them,” Westbay said. “The highest-scope software solutions in the world just simply cannot stand alone – especially if they are not fully understood, properly implemented, or bolstered by truly accessible and responsive customer care.”
About Revenue Edge
A first of its kind, Revenue Edge is a full-service consulting agency dedicated to assisting multifamily housing enterprises in implementing the full suite of components called for in establishing a streamlined model for modern revenue management. By picking up right where the software-provider trail ends, Revenue Edge is able to ensure more comprehensive human services in relation to additional training, customer service and daily pricing advisory.
About Stacy Westbay
Stacy Westbay is a seasoned expert in the Multifamily Real Estate sector. A 15-year veteran who has served in nearly every industry capacity, Westbay began her career with JPI Partners, LLC, where she was employed for over eight years and most recently served as Vice President of Asset Management for Verde Apartment Communities. Ms. Westbay holds an MBA in Finance from Southern Methodist University.