An organisation which promotes holidays in the Bahamas has joined forces with a Staffordshire advergame developer for its latest marketing campaign.
Nassau Paradise Island is collaborating with Keele-based Koko Digital on the project, in which Koko’s new kite-surfing game (http://paradiseisland.kokogames.com) is a key element.
It’s designed to raise awareness of the Bahamas as a holiday destination, direct traffic to the Nassau Paradise Island website (www.nassauparadiseisland.com)
And it’s already proving to be one of Koko’s most popular creations, with more than one million plays in the first month since release.
Koko Director Chris Steele said: “The main objective is to promote the Bahamas as the perfect holiday destination.
“It’s been a great project to work on, and we’re over the moon with the final product and its overall playability.”
Staffordshire University graduates Chris Steele, Stuart Howarth and Karl Bloor have worked on a number of travel-related projects since setting up Koko Digital in 2006. Previous clients include Gulf Air, travel publisher Rough Guides and NetFlights.
Their project for Rough Guides, called Rough Roads, won the Best Viral Communication Award at The Travel Marketing Awards 2011.
Further information is available at www.kokodigital.co.uk.
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