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Internet Intelligence Beyond Google: Strategic and Competitive Intelligence Professionals Webinar

Sean Campbell and Scott Swigart provide insight into the most effective use of internet-based intelligence sources at the SCIP Greater DC meeting in McLean, Virginia, on September 13, 5:30 - 7:30 pm EDT.

PRLog - July 21, 2011 - ALEXANDRIA, Va. -- , Knowing a competitor’s strategies, in advance, can be the difference between success and failure, and yet members of business leadership teams, marketers, and sales teams are stretched too thin just “doing their job” to spend much time really analyzing the competition. During this session Sean Campell and Scott Swigart will explain how competitive intelligence practitioners can make the most of open source intelligence (OSINT) assets.

From this webinar, participants will be able to learn about 20+ free web tools for competitive intelligence, explore best practices for searching the deep web, and hear multiple examples of how these tools have been used in competitive intelligence projects. Campell and Swigart will also provide guidance about how open source intelligence sources should be ranked and prioritized by CI professionals. This multi-chapter SCIP e-learning webinar and networking opportunity is exclusive to onsite attendees.  

The webinar is an encore of the session presented live to a sold out audience at the SCIP 2011 International Annual Conference & Exhibition in May. Attendee Kemah Camara of Sodexo, said this session taught her “things that you can do to save time, be quicker in your analysis, be more insightful and more efficient – it was definitely things I’m going to be taking back and using immediately.”

Sean Campbell and Scott Swigart, Principals, Cascade Insights, have decades of experience in the development of hardware and software technologies.  They began their careers writing code, and then progressed to delivering training and authoring books and articles on best practices in the technology industry.  Today they use their hands-on knowledge of technical details and their rich understanding of the tech field, from hardware to software, to deliver deep-dive competitive intelligence and qualitative market research for their clients.

The chapter meeting will take place at Northrop Grumman Information Systems at 7575 Colshire Drive, room 2100W, in McLean, Virginia. Registration and networking with light refreshments will begin at 5:30 pm, and the e-learning webinar will take place from 6:00 to 7:00 pm. There will be time for questions and more networking after the webinar.

For more information, contact Brandon Conroy at Brandon.conroy (at) ngc.com or 703.556.2579, or Robyn Reals, SCIP, at rreals (at) scip.org or 703.739.0696 x107.

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SCIP is a global non-profit membership organization providing education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence. Started in 1986, today SCIP has members in 70+ countries.

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Source:Strategic & Competitive Intelligence Professionals
Location:Alexandria - Virginia - United States
Industry:Business, Marketing
Tags:competitive intelligence, webinar, internet research, open source, Business Strategy, deep web, prioritizing web tools
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