Introducing a lingerie revolution at MODA 2011 It’s time... to Dare... 2bU...

July 25, 2011 - PRLog -- 'nude lingerie for darker skinned women'

2bU is the new nude lingerie brand for darker skinned women launching at MODA Lingerie and Swimwear Exhibition at the NEC 14-16th August 2011.   See 2bU on Stand No.13R

2bU is the lingerie brand focusing on women of colour that incorporates skin tone, size and body shape into bras, briefs and loungewear.  The range not only provides tonal shades for nude lingerie for darker skinned women but also provides a “bra for the bottom” – specially designed briefs to fit various buttock shapes.

The debut 2bU collection has three ranges: Teen, Core, Premium and Loungewear.  Each range has up to 5 bra shapes, with a wide variety of sizes and shapes, to suit small backs, small cup, large backs, and large cups. RRP start from £58 per set (bra and pants).  Luxury kimonos are available within the Lounge-wear collection with RRP from £195.

Founding entrepreneurs Sadia Sisay and Sumana Mukhopadhyay have created this exquisite lingerie brand for darker skinned women because of their personal passion for gorgeous nude underwear that looks and feels fantastic to wear and that fits extremely well.   2bU is the only lingerie brand that has briefs to suit the fuller buttock shape and has five sets of bras to suit small back with large bra cup sizes and large back sizes.  

2bU is unique in its mission: to enable women to embrace their skin colour and body shape to feel treasured and beautiful through the wearing of exquisite underwear designed with their body in mind.

“I’ve spent 24 years searching for gorgeous underwear to suit my skin tone and body shape and this is the first range that addresses skin colour and body shape,” says Sadia. “We know from a survey conducted for 2bU that a staggering 82% of women surveyed across the USA and UK said they did not find it easy to find lingerie similar to their skin tone and 94% of respondents said they would buy skin tone lingerie if it was available.”

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All publicity enquiries, including requests for interviews, photography and samples to
Sherece Rainford on 07540 833 063 or via sherece@houseofsassi.com

For general information visit www.2bu.me

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