The event took place at BIEL Beirut (Lebanon) from the 13th to 16th of July gathering more than 150 artists and Galleries from all around the world among which Lebanon, GCC and Arab countries, Malaysia, United Kingdom and France. Displayed over 5200m2, the 2011 edition attracted art collectors, lovers and visitors who discovered and met with the world’s most renowned artists and galleries such as Agial Art Gallery (Lebanon), Ayyam Gallery (Lebanon, Syria, Dubai) Dar Al Funoon (Kuwait) Richard Koh Fine Art (Kuala Lumpur, Malaysia, Singapore) LAM Art Gallery (KSA) Galerie Christiane Peugeot (France), Janet Rady Fine Art (UK) and Galerie Janine Rubeiz (Lebanon). Considered as one of the most dynamic market for contemporary and modern art, the Middle East has grown by over 600% over the past four years and though still a relatively new market, the total sales turnover at auction is announced at more than $200,000,000 in the last three year. “Encouraging cultural events is only natural for Johnny R. Saadé Holdings. We aim at supporting cultural initiatives such as the MENASART Fair to uphold Beirut’s key role as a hub and new strategic center for contemporary art market for the Middle-East”
Johnny R. Saadé Holdings operates in three different sectors of activities across the Middle-East region, with a clear commitment towards quality. In the field of tourism, Wild Discovery is the biggest network of travel and Tourism agencies in Lebanon, and has additional branches in Syria and the UAE (Dubai). This leading tour operator offers both inbound and outbound products with one of the widest range of travel packages available today in the market. In real estate, Greenstone Real Estate Developers is currently developing three high-end residential projects in Beirut and its upscale suburbs: L’Armonial (Beirut), La Brocéliande (Yarzé), and Orientalys (Adma). In winemaking, the newly launched Chateau Marsyas (from the Bekaa Valley of Lebanon) and Domaine de Bargylus (from the Lattakia region of Syria) labels are attracting the attention of some of the world's premier wine connoisseurs. Domaine de Bargylus is the first premium wine to be produced in Syria according to international standards.
The Saadé family traces its mercantile roots to 18th and 19th century Levantine landowning, commercial and industrial development with prominent representatives such as Gabriel Saadé (1854 – 1939), Rodolphe Saadé (1900 – 1956) and Johnny R.Saadé.
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Johnny R. Saadé Holdings operates in three different sectors of activities across the Middle-East region, with a clear commitment towards quality.