With the announcement that a student at the Royal College of Art in London has invented an edible RFID tag to track the nutrient value of our food, SimplyRFID President Carl Brown proposes that it may be time for the industry to explain its value.
"RFID is a useful productivity technology, which has the potential to bring manufacturing back to America. It has many constructive and positive uses for our society. Like any technology, it is a tool to be used by the community. A hammer can build a house, or a hammer can bop your neighbor over the head. I think it's time for the RFID industry to get a handle on what makes this technology good."
Brown says that eating the RFID tag adds no value. "All the information about the food is contained in an associated software database. It's not written in the tag. The label on the package can be RFID-enabled, and that would tell you everything you need to know. More information isn't added by eating the RFID tag."
Brown also has reservations about the recent rise in the use of RFID wristbands to update the wearers' Facebook pages regarding their entertainment activities and event attendance. "There are positive uses of the Facebook-RFID interface," Brown says. "For example, if an organic farmer drops off a bushel of non-GMO corn at the farmers market, I'd like the RFID tag on the basket to let me know on Facebook that I need to get down there before it's all sold out." But despite the positives of events with short time frames and capacity limits, Brown doesn't think RFID needs to be used in every case for all purposes.
"SimplyRFID provides RFID tags that cut manufacturing costs and help bring production back to America," Brown says. "We track inventory, assist in compliance with regulatory processes, and help to outfit our military quickly and efficiently. We believe we are contributing in a positive way to America's innovation and productivity. But we won't be selling edible RFID tags in any foreseeable future."
For more information about SimplyRFID's asset tracking and Department of Defense solutions, go to http://www.SimplyRFID.com
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About SimplyRFID: Engineering simple RFID solutions for asset tracking, surveillance, and inventory
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