Fras-le Announces Hiring Of Two New Sales Professionals For Light Vehicle Business

July 20, 2011 - PRLog -- Northville, Mich. – July 19, 2011 –– Fras-le North America Inc., one of the largest friction material manufacturers in the world, has announced the hiring of Kevin Judge and Cory Cheever to help boost the company's North American light vehicle aftermarket business.

Judge will serve as the company's East Coast sales manager for the light vehicle aftermarket, while Cheever will be responsible for Fras-le's West Coast aftermarket sales efforts in light vehicles as sales manager. Judge and Cheever will report directly to Randy Mordue, the director of sales and marketing for Fras-le's North American commercial and light vehicle aftermarket.

"We are excited to announce the hiring of these high-caliber professionals with many years of experience in the brake business to our sales team," said Mordue. "The addition of Kevin and Cory will help elevate service levels to our automotive aftermarket customers."

Judge most recently was vice president of national sales for Ruiyang Automotive Materials. During his career in the aftermarket, Judge has worked as manager of national installer sales for Honeywell CPG, vice president of marketing and vice president of sales for Dana Brake and Chassis, vice president, marketing, automotive division for Carol Cable Company and executive director national account sales and northeast region sales manager for Monroe Auto Equipment. He's also worked for Brenton Productions as vice president of sales and marketing and for The Bellwether Group as director of new business development. Judge holds a B.A. degree in business management from Northwood University.

Cheever comes to Fras-le from the Affinia Group, where he most recently was the company's Fleet Sales manager. In that position he was responsible for directing all Raybestos fleet sales in the western US and Canada . Before that he served four years as Affinia's CSK/O'Reilly account manager. Prior to joining Affinia, Cheever was a district sales manager for Dana Corporation (Clevite Engine Parts) from 1987 to 2005 calling on WD’s and PER’s in the western region. He also has seven years of experience working at Stern’s Auto in Tucson, AZ as a commercial sales representative.

Fras-le brake pads and linings are known for their quality and performance features and are available in the North American OE and aftermarket, as well as in more than 80 other countries. All of the company's North American friction products are comprised of application specific formulations, are made from top-quality raw materials and are asbestos-free.

Fras-le’s North American offering includes OE and aftermarket brake pads, linings  and shoes for light, medium and heavy-duty vehicles. The company's aftermarket brake pad line for light and medium-duty vehicles is comprised of three different series' with application specific formulations developed to meet the performance requirements of each product line. Each line is made from top-quality raw materials and is asbestos-free. They include: Extreme Service, Magnum Pro and Ceramaxx.

For more information about Fras-le, phone: (248) 735-4900, e-mail: fras-lenorthamerica@fras-le.com, or visit: www.fras-le.com/nabrakes.

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About FRAS-LE
A global leader in brake technology and innovation, Fras-le is one of the largest friction materials manufacturers in the world. Fras-le, certified in ISO 9001, ISO 14000 and ISO TS 16949, also has its own state-of-the-art research & development center. Fras-le manufactures over 9,000 part numbers including heavy duty brake linings, light brake linings, brake pads, clutch facings, motorcycle brake shoes and pads, molded and woven brake linings, brake shoes for railway and subway and universal flat sheets. With plants in Brazil, China and the United States, distribution centers in Argentina and Europe, and commercial offices in the United States, Chile, Europe, Mexico, the United Arab Emirates, Africa and China, Fras-le keeps a well-structured team to serve its customers in more than 80 countries on all continents. More information about Fras-le can be found at www.fras-le.com.