Innovative ‘Measure Yourself’ Technology Brings Bespoke Tailoring Into Your Home
On July 18th KnotStandard launched a very new concept in Men's Custom Tailoring with their TrueFit technology. This system allows men to be trained measured and fitted all online in their home. The US Company combines an innovative web based, self-measurement system with expert tailors to create and deliver custom clothing within 3 weeks.
KnotStandard was founded in 2010 by two stylish Americans who recognized the absence of reasonably priced custom clothing options in the United States. The founders noted that the evolving domestic clothing industry favored mass production, and luxury brand labels no longer catered to individuals. US males inherently were forced to compromise the fit of their clothing, settling for imperfections in generic, off-the-rack sizes for the “average American”. The solution became Knotstandard.com, a low-overhead business model providing men with not only the latest in modern men’s brand fashion, but fully customized bespoke fit without having to go a tailor. Knot Standard has created a method for men to measure themselves with online video guidance, execute the order instantly, and receive custom clothing on their doorstep in less than 3 weeks. The concept further raises the bar for customization by using no existing sizing patterns, instead cutting each customer’s unique measurements from a single piece of fabric – the definition of a bespoke product.
In early 2011, regional test launches of Knot Standard products showed that men would improve their look by purchasing custom clothing if the option was both easily available and affordable. Through the test launches Knot Standard calibrated and refined the technology behind the scenes of the order process. The Knot Standard technology is rooted in the TrueFit measurement system, perfected through real life measurement trials, analysis of customer body types, and with the oversight of expert tailors. Knot Standard backs the process with a guarantee, ensuring that any sizing alterations requested are covered within 30 days of customer receipt.
In 2009 the future founders of Knot Standard identified the global luxury hub of Dubai as in ideal place to create and produce the clothing targeted for the US market. Dubai’s affinity for luxury goods has provided a plethora of high skilled tailors, luxury fabrics, and easy access to international shipping routes. Knot Standard is accessible at Knotstandard.com where the website provides direct interface with the master tailors, expert tips, and products reflecting the latest fashion trends.
About Knot Standard
Knot Standard was created in 2010 by two American suit-wearing men with a goal to bring custom clothing to the modern man. The US headquartered company works entirely online, providing proprietary web-measurement technology into a low overhead business model that pushed quality and innovation to the next level. The brand Knot Standard derives its name from the custom aspect of the system, as the unique sizing and fit of items are never “standard”
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Knot Standard is a U.S Based Online Suit Retailer that offers the simplest and most cost effective way for men in the U.S to get bespoke fashion into their lives. With their TradeMarked TrueFit technology the client learns how to effectively and accurately measure themselves (with the help of a friend) and therefore cutting out the middle man saving the user hundreds of dollars on custom clothing and expediting the process.
