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Follow on Google News | Food and Beverage Marketing Firm Creates Agency Branded ProductRecipe Marketing creates Lavender Lemonade as their first company branded product
By: Christine Gorney “To any potential customer, trial is key. They want to try the product before buying it. We wanted to create a trial good for ourselves and give our potential customers a sample of what we do as something they understand—packaged goods. Just sending them a Frisbee with a logo wasn’t appropriate for us,” said Creative Director Frank Scotti. Currently, the product is being used as a gift to current customers and prospects, but Recipe is considering selling the product in the future. There has been an emerging trend in agencies creating their own products. Well-known agencies such as Mother and the Brooklyn Brothers in New York have created in-house products, including candles, chocolate and stainless steel flasks. Recipe’ # # # Recipe, owned by Frank Scotti and Ellen Curtis, is a full-service marketing agency specializing in the food and beverage industry. The office is located in San Luis Obispo, Ca. Recipe offers award-winning creativity across all marketing channels including social media, packaging, web and advertising. For more information on Recipe and its clients, visit http://www.recipemarketing.com or follow them on Twitter @recipemarketing and on Facebook at http://www.facebook.com/ End
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