Food and Beverage Marketing Firm Creates Agency Branded Product

Recipe Marketing creates Lavender Lemonade as their first company branded product
By: Christine Gorney
 
July 19, 2011 - PRLog -- SAN LUIS OBISPO, CA – Recipe, a food and beverage marketing company in San Luis Obispo, has created their own in-house branded product, Lavender Lemonade, to experience for themselves what their clients go through in creating a new product.

“To any potential customer, trial is key. They want to try the product before buying it.  We wanted to create a trial good for ourselves and give our potential customers a sample of what we do as something they understand—packaged goods.  Just sending them a Frisbee with a logo wasn’t appropriate for us,” said Creative Director Frank Scotti.

Currently, the product is being used as a gift to current customers and prospects, but Recipe is considering selling the product in the future.

There has been an emerging trend in agencies creating their own products.  Well-known agencies such as Mother and the Brooklyn Brothers in New York have created in-house products, including candles, chocolate and stainless steel flasks.  Recipe’s first self-branded product is the Lavender Lemonade, but they plan on creating more food and beverage products later this year.

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Recipe, owned by Frank Scotti and Ellen Curtis, is a full-service marketing agency specializing in the food and beverage industry. The office is located in San Luis Obispo, Ca. Recipe offers award-winning creativity across all marketing channels including social media, packaging, web and advertising. For more information on Recipe and its clients, visit http://www.recipemarketing.com or follow them on Twitter @recipemarketing and on Facebook at http://www.facebook.com/recipefoodandbeveragemarketing
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Source:Christine Gorney
Email:***@whizbangideas.com Email Verified
Tags:Food And Beverage Marketing, Company Branded Products, Recipe Marketing, Lavender Lemonade
Industry:Marketing, Advertising, Food and beverage
Location:San Luis Obispo - California - United States
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Page Updated Last on: Sep 19, 2011
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