SpringReef Partners Appoints Anna Rygiel as Head of Brand Development

July 20, 2011 - PRLog -- SpringReef Partners, an independent, unbiased consultancy providing insight to high net worth families and organizations on the selection and performance of their financial advisors today announced the appointment of Anna Rygiel as Head of Brand Development.

Utilizing her extensive experience in financial services and creative solutions, Ms. Rygiel will oversee the design and implementation of marketing and communications strategies for SpringReef Partners, driving branding initiatives that underscore the firm’s uncompromising commitment to high net worth families and organizations. Among her areas of responsibility will be traditional and digital marketing, public relations, marketing analytics and client relationship management.

Prior to joining SpringReef Partners, Ms. Rygiel held a succession of roles within UBS Wealth Management. Most recently, she worked in a strategic capacity alongside the senior leadership team of Private Wealth Management where she was responsible for implementing initiatives surrounding business development, marketing and corporate communications.

“Anna’s broad experience in the financial services industry, her extensive knowledge of the private wealth management space, and her talent for designing innovative business solutions result in a powerful combination for our firm,” said Doug Black, Founder and President of SpringReef Partners. “We are confident she will play an integral role in our growth and are pleased to welcome her to our team.”

“It is with great excitement and anticipation that I take on my role at SpringReef Partners,” said Anna Rygiel. “The magnitude of options across the wealth management landscape today can make the search for a quality financial advisor a difficult endeavor, particularly given the sales-focused nature of the industry. The mission of SpringReef Partners – to guide individuals and families in the selection of best-in-class financial advisors – is one I am proud to adopt and implement through my work at the firm.”

Ms. Rygiel earned a Bachelor of Science in Communications from New York University where she graduated magna cum laude.


About SpringReef Partners, LLC
Headquartered in Short Hills, New Jersey, SpringReef Partners, LLC is dedicated to helping high net worth families and organizations evaluate and select the most exceptional financial advisors. For more information, please visit: www.springreef.com.

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SpringReef Partners works of behalf of high net worth families and organizations as an independent partner and advocate in the wealth management process. For more information please visit http://www.springreef.com