Travel Ad Network Partners with AudienceScience® to Drive Global Targeting Success

July 19, 2011 - PRLog -- With 35 million unique users worldwide, Travel Ad Network delivers the largest travel information audience online, through its exclusive relationships with over 100 publisher partners across 300 sites. Using the AudienceScience Gateway, they will have a platform to further collect and aggregate huge volumes of data from disparate sources; access AudienceScience’s 300+ billion daily online events to provide them with insight into their worldwide users and then leverage the data and understanding to deliver precision audience targeting on behalf of its advertisers.

“The AudienceScience platform expands our ability to understand and deliver critical consumer insights.  The power to deliver the right audience for our partners will further enable effective marketing programmes and deliver greater ROI,” said Dana Hayes, Chief Revenue Officer at Travel Ad Network.

“With a great supporting team, AudienceScience Gateway will enable us to exceed our marketer’s expectations by targeting the right consumers at the right time throughout their travel lifecycle,”  added Juliana Jaoudi, VP Sales and General Manager, Europe for Travel Ad Network.  

“We are delighted that the Travel Ad Network has selected AudienceScience as their international DMP to help them drive their digital marketing success,” said Stuart Colman, Managing Director, Europe at AudienceScience. “The global nature of our platform complements perfectly the global nature of their business and we look forward to a successful partnership.”

About Travel Ad Network
Travel Ad Network (www.traveladnetwork.com) is the leading vertical media company in travel reaching almost 35 million worldwide unique users through their exclusive publisher network of over 300 websites including top tier publishers like Vayama, Viator, TripWolf and HomeAway UK. Travel Ad Network uses both audience and contextual relevancy on a single platform to give marketers unrivaled access to the largest travel planning audience online across all stages of the travel lifecycle. Founded in 2003, Travel Ad Network is headquartered in New York City and London with US branch offices in the West, Midwest and Southeast.

About AudienceScience®:
AudienceScience is the largest and most trusted audience aggregator in the world. As an early innovator of online advertising technology, AudienceScience continues to revolutionize the industry, enabling universal access to audiences and driving digital marketing success. The Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect™, the industry’s first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support. With 300 billion data insights daily into over 386 million people worldwide, AudienceScience makes it simple to find, reach and achieve one-to-one marketing at scale. Since 2003, AudienceScience has delivered over 250,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, T-Com, Orange, Terra, Telecom Italia and Wall Street Journal Digital. For more information, please visit: www.AudienceScience.co.uk and follow @AudienceScience on Twitter.