Muscle Beach® Opens in Sunshine State with Club in Clearwater Beach

July 19, 2011 - PRLog -- Wilbraham Massachusetts, USA, July 19, 2011 -- Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has opened a fitness center in Clearwater Beach Florida with the conversion of the former Eagle Fitness Center to their prestigious brand.

“As the entity that led to the establishment of Gold's Gym® and a number of other well-known fitness chains, it should come as no surprise to anyone that we’re now the brand of choice throughout the industry,” comments Muscle Beach® Founder and Chairman, Danny Lucien “The Solution” Tschirret.

“Under our former name, sales were stagnant and business was flat. But the moment we switched names, it was like new life had been pumped into our club. Now, finally, the public can identify with us. That’s driven sales right through the roof, which in turn has us grossing thousands more per month,” comments club owner John Amato.

We simply couldn’t find, even with Gold’s Gym®, a name that’s so widely recognized and has so much drawing power for such a low monthly fee,” adds Nancy Amato.

John and Nancy look forward to continuing the long rich history and tradition of Muscle Beach in sunny Clearwater Beach Florida, where they will operate their club as a Muscle Beach® fitness center.

To open a new Muscle Beach® fitness business or convert an existing one to their prestigious brand, call 413-575-5320 or visit http://www.musclebeachbrand.com.

About Muscle Beach®
An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc. With operations in more than 50 countries, they are the world's largest fitness promotion. More than 75 years ago, Muscle Beach single-handedly jumpstarted the fitness revolution; the movement that led to the eventual establishment of Gold's Gym® and a number of other well-known fitness chains.

Contact :
Daniel Tschirret, MBA
Muscle Beach, Inc.
2141 Boston Road
Wilbraham MA 01095 USA
413-575-5320
licensing@musclebeachbrand.com
http://www.musclebeachbrand.com

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