jhchoi Launches New Website for Arnell Group

July 18, 2011 - PRLog -- Arnell Group’s new website showcases the impressive body of work and award-winning services that Arnell Group is recognized for throughout the industry.

jhchoi, a creative consultancy located in SoHo, NYC, developed the website by working closely with Arnell Group's creative team to bring their vision to life. The website, http://www.arnell.com  was a collaborative effort, with Arnell Group providing the initial design and jhchoi providing development and creative input.

"Jae (jhchoi) was a very collaborative and creative partner. We chose Jae because his sensibilities were in line with the Agency's design aesthetic. But critical to the success was his ability to help us maximize the full potential of our ideas to create an easy-to-navigate, robust and beautiful user experience."
-Michael Norton, Executive Creative Director Arnell Group

With an enviable client list, Arnell Group’s work is clearly the focus. The new work section showcases detailed examples of their work in imagery and video media with crossover links to relevant case studies and other related work for that particular client.

A cleaner, more intuitive navigation was created to easily explore and view all the work details, navigating by either expertise or industry category. To accommodate a growing body of work, a custom CMS (content management system) was built to handle any necessary updates. The customized content management system provides the team at Arnell Group the opportunity to upload images and video, edit page descriptions and sort projects.

The custom CMS will easily allow Arnell Group to edit existing or add new projects quickly and seamlessly to the website in real time.

Other key features include Leadership Bios, expanded Press Releases and Social Media Integration.

About jhchoi:

jhchoi is a full-service creative consultancy located in SoHo, New York City. Founded in 2002, jhchoi provides creative designs and the latest in web development and technical services to a number of clients, ranging from start-ups to established brands and servicing a multitude of industries. Clients include Humanscale Corporation, Liftex Corporation, Montroy Andersen DeMarco, Iradj Moini and The Kubert School.

Though jhchoi specializes in the areas of web design and identity, we are also well-versed in print design, graphic design, and product development.

Other recently completed projects include, a rebranding of The Kubert School which included a new identity, brand guidelines and a full CMS website and the new product catalog for Liftex Corporation that spans over 25 years of innovative products and safety measures.

Straightforward simplicity is the common thread of our work; we value a clean aesthetic.

To learn more about jhchoi, please visit http://www.jhchoi.com