New Report: How To Even The Playing Field With Larger Competitors

July 16, 2011 - PRLog -- These days mountains of products appear the same in quality and price, especially to the general public.

Often the only difference comes through service.

Yes, customer service often stands as the deciding factor in many customers mind on who to purchase from.

Question! Where does your business, product or service stand?
Have you asked your customers their thoughts and opinions lately?

Never forget this fact: One of the strongest niches a business can have often comes through giving better service than your competitors.

If you fail to keep improving you’re your after- purchase service, your business will suffer.

Always working to improve customer service can be your biggest edge over your competitors. It can also be your biggest nightmare if you neglect it.

The Best Way To Stimulate Repeat Business

Other than your product, giving outstanding service stands as one of the best ways for your customers to remember you. Fanatical customer service stimulates your repeat business and referrals.

Many businesses who neglected to improve on this vital quality was soon replaced by new ones that out-customer serviced them.

People want to spend their money where they feel valued (don’t you?). Good customer service is the best way to tell people you value them.

If I haven’t convinced you to make it a priority to get better and better think about this.

Try to imagine for a minute companies that have been in business the longest. Whether it’s a multi-national corporation or a small mom and pop business in your local neighborhood.

Most likely they not only provide good products they also provide excellent service to customers. At least better than their competition.

The business that neglects improving in the service department will eventually be replaced by the those who do.  The people will do it as soon as they're presented with a better choice.

In fact, this remains a quick and easy way to snatch customers from your competitors.  Just find the ones that neglect top notch service to customers.  

How To Spot The Crack In Competitors Armor

You’ll soon develop the habit of spotting them like a shark smelling blood in the water. These days it’s a sure sign of weakness for any business, big or small, to neglect giving fanatical service.

It’s easy to do. Many businesses find themselves so busy thinking about other problems. For example, sales, ordering, purchasing, dealing with suppliers, and other employee headaches.

Many can slip and forget about giving client service top priority. You see it everyday. From the largest companies to the smallest.

Being fanatical about customer service can pay great dividends, especially if your find your competitors slipping in this area. That small crack in your competitors armor can work to your advantage, no matter how big they are.

Notice how your competitors handle, miss-handle, or don’t handle customer service.

If you’re small you can actually use your smallness to your advantage. How?  By giving more personalized customer service than most of your larger competitors.

Because their BIGNESS can cause them to overlook a lot of the small (but important) things.

For example, imagine the huge numbers of customers they process each day.  Your larger competitors don’t have the time to give the personalized service you can when you're small. So, if you're smaller you have a big edge, when you know how to use it.

Exerpt from best selling book " Niche Creation Secrets That Build Wealth"
Ways To Create, Recognize and Improve Hidden Money Making Niche Opportunities Others Miss... Read more at http://TheNicheMan.com