"There is quite a bit of hype out there," states McCauley, "and a lot of advice that is not based on proven facts. Marketing strategies designed to sell books in the past generally will not transfer well to the Internet marketing environment. Naturally people tend to do what everyone else is doing. However, in regards to book marketing, using a 'one size fits all' marketing strategy or 'marketing-in-
The marketing and publicity strategy analysis is a diagnosis - a thorough analysis of all the systems, processes, functions and procedures within the general marketing plan. Each marketing component is looked at from an individual perspective and also from the perspective of its functioning within the overall system. Once the no-cost, no-obligation analysis is complete, the client will have a much clearer idea regarding how to develop a unique marketing plan that may produce better results.
"So many people new to marketing are looking for that elusive 'idea that works'. They all work. However, not all of them, or perhaps none of them, will work for a specific book. Many people, in the hopes of creating success, listen to all the 'great ideas' out there and then 'try them out', one by one. This is precisely the wrong approach. Using this 'try it out' approach will cost a great deal of money. That money will be wasted on experimentation. Not only will money be wasted, but there will also be a terrible waste of time."
Mr. McCauley also offers no-charge ebooks, reports and video training at his website. All can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies. But Mr. McCauley offers one final piece of advice that is especially important to those who hope to create success in today's inbound marketing environment.
"Don't use a tool or method because someone else said it should be used. Failure usually results from concentrating on tools like Twitter or Facebook, rather than concentrating first on the blueprint - the strategy. For the blueprint will determine which of those working tools will be needed to accomplish one's very specific goals. The personalized, strategic marketing strategy is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used."
Don McCauley is available for media interview and can be reached using the information below. More information is available at his website.
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop a massive marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. The goal is always to produce bottom line results. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.
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The Free Publicity Focus Group is a performance based marketing and publicity firm located at http://www.freepublicitygroup.com