Wetmores Inc- Stop where You See The Car On The Roof

July 19, 2011 - PRLog -- Welcome to Wetmore's Tire & Auto Repair, Your Complete Auto Repair Specialist.

Wetmore's Tire & Auto Repair services all makes & models, foreign and domestic, cars & trucks. On this site you will find great coupon specials which update each quarter so check back often. Also, don't forget to sign up for our monthly eSpecial offers, exclusive auto repair deals for our email customers only.

About
In an era when Detroit area garage owners tried everything from balloons and banners to Niagara Falls vacation sweepstakes to draw attention to their business, Roy C. Wetmore's garage on legendary Woodward Avenue had them beat.

Wetmore's unusual form of advertising was of the point-of-purchase variety. It could be seen 24 hours a day, seven days a week and 365 days a year since 1928! For perched atop the corner of the second floor in an open-air alcove, rests a wobbly-wheeled vintage relic with a purposely misaligned front end. The front wheels perpetually rotate above Woodward motorists courtesy of a belt-drive system, powered by an electric motor. The wobble is accentuated by a white stripe painted on the tire tread, and just so this roadside attraction wont be missed, the "car-on-the-roof" protrudes about a third of the way out of the second story.

It all began just before the depression era, in 1928, when a tired Wills Saint Claire was rescued from the scrap yard and made presentable (except for "Wetmore's Wobble"), with some paint and primping to next in the alcove. Initially, the idea was just to use the front axle to demonstrate the misaligned front wheels, but the scrap dealer wanted no part in separating the Willis from its axle, so the car was sold intact. A quick-thinking employee suggested the car be lifted in place with a crane and let the wheels rotate misaligned.

Wetmore thought it was a good idea, too, and consequently, the reason behind many a Woodward Avenue fender bender. It seems that drivers were gawking at the shimmy and shake of the car on display and not the car ahead of them. The Wills Saint Claire was replaced by a Hudson that Hudson Motor Car Co. executives claimed was damaging to the corporate image. They demanded that Wetmore remove the misaligned car from the display or face legal action. Instead, the Hudson was fitted with a special grille supplied by the auto moguls. The disguise made the car look somewhat generic and unrecognizable as a production car, so legal matters were never again discussed.

The successor to the "generic" Hudson was a 1940 Buick Super four-door sedan in the early forties, followed by a 49 Lincoln Cosmopolitan sedan which was said to be almost new when put on display. It held vigil there until Mother Nature's elements took their toll. The badly weathered car was replaced one spring morning in May of 1966. The replacement car was a turquoise-green 1964 Chrysler New Yorker four-door sedan.

The Chrysler, being the fifth and final car used in the alcove, was involved in a rear-end wreck (possibly in front of Wetmore's). But the way the Chrysler was displayed, passing motorists never would recognize the damage. Today the Chrysler is still there with front tires spinning wildly misaligned, only now it sports a bright red paint job that really makes the car stand out from the white art-deco designed building.

Wetmore's novel form of advertising works as well today as it did back in 1928. The proof is the brake lights and pointing fingers that still continue on Woodward Avenue in front of the Wetmore Garage.


Services   
Brake System:
Complete Pad/Lining/Rotor Replacements, On-The-Car Brake Lathe, Anti-Lock Diagnostics, Hose & Line Replacement, Fluid Exchange, Hydraulic Problems (ABS, master cylinder, calipers, wheel cylinders), Power Booster, Emergency Brake, Lifetime Brake Pads & Shoes Available, Machine Lathe, Traction Control, BG Brake Fluid Flush, Traction Control, Diagnosis & Repair, Chemical Brake Fluid Service, Rear Drums & Shoes
    
Dealer Recommended Maintenance:
30K/60K/90K Mile Factory Maintenance,Oil & Filter (full range of lubricants), Chassis Lube,Transmission Service, Cabin & Engine Air Filter, Wiper Blades, Washer Fluid, Battery Service,Axle & Differential Fluid Service, Brake Fluid Service, Power Steering Service, Fuel System Decarbonization, Various Adjustments, Coolant Flush, RV/Semi Oil Change,
    
Electrical:
Starter & Alternator, Electrical Diagnostic and Repair, Power Accessories, Heater & AC Controls, Electrical, Wiring, Instruments/Gauges, Lights,Windows, Door Locks, Cruise Control, Battery Terminal Cleaning, BG Battery Service, Warning Lights,Battery & Cables,
    
Engine Services:
Check Engine Light,Poor / Erratic Performance,Major/Minor Tune-Up,Timing Belt, Fuel System Testing, Engine Rebuild/Remanufactured, Exchange, Repair,Computer Re-Flashing, Re-Programming, Motor Flush,30/60/90 Mile Factory Maintenance, No Start,Stalling, Remove & Replace Head Gasket, Intake Manifold and Gasket Replacement, Oil Leaks,
    
Exhaust Systems:
Custom Systems, Diagnosis and Repair ,Mufflers, Motor Homes & Classic Cars, Exhaust Pipes,Tail Pipes, Crossover Pipes, Clamps & Hangers, Exhaust Manifolds, Catalytic Converters, Gasket Replacement, Dual Systems,
   

Fuel System Delivery:
Line and Tank Replacement, Injector, Plenum, Cylinder Decarbonization,Fuel Pressure Analysis,Injector Pulse Analysis,Fuel Pump, injector, Filter Replacement,Fuel Filters Gas & Diesel,Carburetors,BG Chemical Fuel System Service,Sending Unit,Carburetor Adjustment & Rebuild,
    
Heating and Air Conditioning:
Radiator, Trans Cooler & heater Core,Factory Coolant Service,Hoses & Belts,Thermostat,Fan Clutch,Electric Fan,AC Recharge,Complete AC Testing and Repair,Water Pump,Retro Fitting,Install Tracer Dye,Belts,Coolant Leaks,
    
Radiators:
Radiator Fluid Service, Radiator Flush
    
Suspension System:
Monroe Shocks / Struts,Moog Chassis Parts (ball joints,steering linkage, bushings, links), Drive Axles, CV Boots & U-Joints, Steering Racks,2 & 4-Wheel Alignment, Noise, Ride, Vibration Problems, Hunter Hawkeye Alignment System, Suspension Fabrication,Frame Replacement, Welding, Modifications, Rust Repairs, Lift Kits, Lowering Kits, Lifetime Suspension Parts Available, Snap-On, Vibration Problems, Chassis Parts (ball joints, steering linkage, bushings links),Mounts,Control Arms,TieRod Ends, WheelHub Bearings, SwayBar, Snap On Alignment System,
    
Tires:
New Tire Selection, Used Tires, Flat Repair, Wheel Alignment, Wheel Balancing, Nitrogen Inflation,Tire Rotations,Tires & Rim Cleaning, Custom Wheel Selection,
    
Transmission:
Clutches, BG Transmission Flush, Transmission Fluid Service, Repair, Replace, Rebuild Transmissions, Remanufactured Service, Manual or Auto Clutches, Slipping and Grinding, Leaks


Our Technicians are ASE Certified and specialize in performing all diagnosis, repairs and services listed below on your automobile or truck foreign and domestic.

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Thank you and we look forward to servicing your car or truck!

Hours
Mon-Fri.................8am - 6pm
Saturday...............8am - 2pm
Sunday.................Closed -